JWT Buys Bay Area Shop
NEW YORK–J. Walter Thompson, New York, has acquired Dazai Advertising, San Jose, Calif., and is renaming it JWT Technology Communications Group. Terms of the deal were not disclosed. The move gives JWT its first foothold in Silicon Valley. JWT Technology Communications’ clients include Yamaha, Panasonic and Borland. “Dazai is at the forefront of this new e-business revolution and brings valuable resources and knowledge to JWT’s clients,” Chris Jones, JWT’s chief executive officer, said in a statement last week. Russ Fujoika, former president of Dazai, will be president and chief executive officer of the new agency.
West Coast Shops Score at Obies
NEW YORK–Colby Effler & Partners, Santa Monica, Calif.,and TBWA/Chiat/Day, Playa del Rey, Calif., were among this year’s winners at the Outdoor Advertising Association of America Obie awards show–the former for a California Pizza Kitchen campaign and the latter for ABC Television and Apple Computer ads (see Creative feature, page 25). Boston’s Arnold Communications won the $50,000 Best of Show prize for its Volkswagen New Beetle work. Also, Budweiser was inducted into the Obie Hall of Fame, joining Levi Strauss & Co., Burma Shave and Volkswagen.
Karsh & Hagan’s Wild Lotto Promotion
LOS ANGELES–Karsh & Hagan Communications, Denver, has created an ad campaign for a four-state lottery game tied to the upcoming Warner Bros. release Wild Wild West. Eighteen million Wild Wild West instant “scratch game” tickets are on sale in Colorado, Missouri, New York and Washington. The campaign consists of TV, radio and newspaper ads and point-of-sale materials. The program was created and coordinated by Michael Jones and Co., a Chicago-based marketing and promotions firm that specializes in lotteries.
Wiley Lands ChickClick Offline Ad Duties
LOS ANGELES– has selected Wiley
& Associates, Westlake Village, Calif., to help build brand awareness via traditional advertising media. Avenue A Media in Seattle, selected by the Brisbane, Calif., client earlier this year to handle online ads, continues with those responsibilities.
Reviews Roundup … Think Drops Out of EMC
Think New Ideas, Los Angeles, last week pulled out of the pitch for the $10-15 million ad account of EMC Corp., Hopkinton, Mass. The agency’s Boston office works for the computer storage company on interactive assignments, and will continue to do so. Remaining contenders are Arnold Communications in Boston and New York agencies Doremus & Co. and Bozell Worldwide. Skip Pile, president of consultancy Pile and Co., Boston, is overseeing the review. … Bozell/Seattle has been awarded ad duties for Seattle FilmWorks, a Web- and direct mail-based photo finisher, after a review of Seattle-area agencies. Billings are estimated at $5-10 million.