Coleman Moves Out of Martin/Williams
CHICAGO–Martin/Williams in Minneapolis is no longer agency of record for The Coleman Co. of Wichita, Kan., but may handle projects for the client. The agency said Coleman has moved its $5-10 million account to Tarlow Advertising, New York, the house agency for Revlon. Both Coleman and Revlon are owned by MacAndrews & Forbes Holdings Inc.
TruServ Contacting Non-Roster Agencies
CHICAGO–TruServ Corp. said it has contacted non-roster agencies, but only about what it called a store-design project not involving its general advertising. However, sources said the inquiries have been nonspecific. The company was created in late 1996 through merger of hardware chains True Value, whose $40 million account is handled by Leo Burnett and Italia/Gal in Chicago, and ServiStar, whose $5 million account is handled by Marc Advertising in Pittsburgh.
Leap Loses Account, 3 Staffers in L.A.
CHICAGO–Lack of business has led The Leap Partnership to cut three of the 11 employees in its Los Angeles office, which opened in February with former employees of TBWA Chiat/Day. The shop’s lone account, the Los Angeles Department of Water and Power, withdrew its business after little more than two months, following management changes. Leap Group president Thomas Sharbaugh in Chicago will take increased control of the Los Angeles operation.
Humana Delays Agency Search
DETROIT–Humana, one of the largest managed healthcare companies in the U.S., is postponing a search for a new agency “at least for a couple of months,” said Cheryl Fink, the Indiana consultant who was handling preliminary fact-finding tasks. The Louisville, Ky.-based company is preparing to launch a new advertising campaign from agency of record Hill, Holliday, Connors, Cosmopulos in Boston. In light of that effort, Humana decided to put the search on hold, Fink said. She had contacted as many as 50 agencies, all in the Midwest, by telephone. Those agencies have been notified of the postponement.
Red Roof Inns Won’t Call Review
CHICAGO–Red Roof Inns in Hilliard, Ohio, which earlier had said it was reassessing its marketing [Adweek, Sept. 8], announced it will not conduct an agency review. W.B. Doner & Co., Southfield, Mich., remains agency of record for the company’s estimated $10 million advertising account.
Monsanto Consolidates Media Buying
CHICAGO–Monsanto consolidated its media buying for consumer and lawn and garden products at Young & Rubicam’s Media Edge unit in New York. This follows a review involving two other roster shops, BBDO and Ogilvy & Mather. All three agencies maintain their Monsanto creative and media planning assignments.