Hotline

Datek Increases Budget to $100 Mil.
NEW YORK – Online broker Datek, in the midst of an agency review, has increased its budget from $50 million to $100 million in the wake of an infusion of private capital, sources said. The client is now looking toward larger agencies with global capabilities, said sources. Datek cut its list to 10 shops earlier this month. Rob Bethge, director of marketing at Datek, could not be reached. AAR/Bob Wolf Partners here is assisting.
Serta Joins Sealy in Review
CHICAGO – Mattress marketer Serta is in the early stages of a review for its $17 million account, now at Publicis & Hal Riney in Chicago, said sources. With Serta’s review, the two top mattress makers are seeking new shops. Sealy, which spent about $15 million last year, split this month with Leo Burnett in Chicago and is looking for a shop in the Southeast near its High Point, N.C. headquarters. Susan Ebaugh, vice president of advertising at the Itasca, Ill.-based Serta, declined comment.
J. Crew Reviews Again After Split With Angotti
NEW YORK – J. Crew is back in search mode after its newly hired shop Angotti, Thomas, Hedge abruptly resigned from the $10-20 million business last week citing “different expectations.” Angotti’s exit followed word that the client is seeking ideas elsewhere on how to market its Web site. “We are, of course, disappointed,” said agency president Howard Sherman. Angotti here won the account in April after a review of undisclosed shops.
Lotito Takes No. 2 Post at Western
LOS ANGELES – Mike Lotito was named chief operating officer at Western Initiative Media Worldwide’s North American operations. Lotito, the former media chief at sister Interpublic Group agency Ammirati Puris Lintas, New York, will report to Western vice chairman and president Michael Kassan. Lotito, who will be based in New York, will oversee daily operations at the $5 billion media management firm’s strategic planning and buying groups in North America.
Account Activity
Ammirati Puris Lintas will promote Tom Sebok, evp and managing director on its Ameritech account in Chicago, to evp and multinational client director on its $150 million Iridium account, among others. Sebok will move to New York next month, replacing Rob Quish, who left earlier this month to become president of Lowe & Partners/SMS . . . Priceline.com in Stamford, Conn., has named a new president, Daniel Schulman, who hails from AT&T where he headed long distance marketing. Schulman will arrive next week . . . DeWitt Media has won media buying and planning duties for The Dreyfus Corp., following a review for an account worth $5-10 million. The client recently named Holland Mark Martin Edmund of Boston as its creative shop . . . The Department of Tourism for the U.S. Virgin Islands has put its $6 million account in review. New York-based incumbent Lowe & Partners/SMS will defend.