Hoffman/Lewis Wins $30 Mil. in New Business
LOS ANGELES – Hoffman/Lewis, San Francisco, has won the $20 million offline ad account for Emeryville, Calif.-based, a health and wellness Web site. The review included finalists J. Walter Thompson and Amazon Advertising, both San Francisco. Online work goes to I-Traffic, San Francisco. Consultant Select Resources International, Los Angeles, handled the search. Separately, Hoffman/Lewis also won the $10 million account for the Internet Shopping Network.
Saturn Continues Folksy Approach in New Ads
SAN FRANCISCO – Publicis & Hal Riney, San Francisco, unveils new ads June 28 for GM’s Saturn L-series and midsized sedans. The work includes a 90-second TV spot showing factory scenes and using the folksy approach of past Saturn ads. The new tagline is, “The next big thing from Saturn.”
Suissa Miller Devours Rest of Beech-Nut
LOS ANGELES – Beech-Nut, a St. Louis-based maker of baby food, has awarded its interactive, database and relationship marketing duties, totalling approximately $5 million, to roster shop Suissa Miller, after a review of undisclosed agencies. The Los Angeles agency also handles Beech-Nut’s brand advertising.
TBWA/Chiat/Day, Goodby Take Home Awards
LOS ANGELES – TBWA/Chiat/Day, Playa del Rey, Calif., took home the Grand Effie for its Taco Bell work at the American Marketing Association’s 31st annual Effie Awards June 10. Separately, Goodby, Silverstein & Partners, San Francisco, won the $100,000 grand prize for best radio commercial for Anheuser-Busch’s Budweiser brand at the Radio-Mercury Awards.
Reviews Roundup … Oracle Down to 2
Oracle Corp., Redwood Shores, Calif., is down to two agencies for its estimated $90 million account: Grey Advertising, New York and San Francisco; and Leo Burnett, Chicago, with its media buying arm Starcom, San Francisco. Cut were Young & Rubicam, San Francisco, global incumbent DDB, London and Los Angeles, and Bozell Worldwide, San Mateo, Calif. A selection is expected by the first week of July, an Oracle representative said. … The Seattle Times said it has selected a list of agencies for its general and accounts. The Seattle shops vying for the estimated $1 million business are Copacino, Hammerquist & Halverson and Publicis. A decision is expected by month’s end. … Sunglasses maker Oakley, Foothill Ranch, Calif., is conducting a review for its estimated $2 million account, which has been dormant for a year, said sources. … The California State Automobile Association selected Highway One, San Francisco, to handle the $11 million integrated marketing account for Northern California, Nevada and Utah. The shop prevailed over incumbent Bozell, Seattle; Suissa Miller, Los Angeles; and Hill, Holliday, Connors, Cosmopulos, Boston. Select Resources International, Los Angeles, conducted the review.