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Hoffman/Lewis Wins $30 Mil. in New Business
LOS ANGELES – Hoffman/Lewis, San Francisco, has won the $20 million offline ad account for Emeryville, Calif.-based Selfcare.com, a health and wellness Web site. The review included finalists J. Walter Thompson and Amazon Advertising, both San Francisco. Online work goes to I-Traffic, San Francisco. Consultant Select Resources International, Los Angeles, handled the search. Separately, Hoffman/Lewis also won the $10 million account for the Internet Shopping Network.
Saturn Continues Folksy Approach in New Ads
SAN FRANCISCO – Publicis & Hal Riney, San Francisco, unveils new ads June 28 for GM’s Saturn L-series and midsized sedans.


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