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16 Agencies Pitch Bay Networks Account
BOSTON-Twelve ad agencies and four media placement services have been invited into the first round of the review for Bay Networks’ $10-12 million account. The client, which parted with creative agency Euro RSCG Dahlin Smith White in Salt Lake City and uses Freeman Associates in Wellesley, Mass., for media duties, has yet to decide if the business will be split between shops or consolidated at a single agency. Pursuing the account are ad agencies Hill, Holliday, Connors, Cosmopulos; Ingalls Advertising; and Partners & Simons, all in Boston; Amazon Advertising; Anderson & Lembke; and Foote, Cone & Belding, all in San Francisco; Mendelsohn/Zien, Los Angeles; Campbell-Ewald, Warren, Mich.;