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Bay Networks Selects Contenders NEW YORK--Bay Networks in Santa Clara, Calif., has selected approximately 10 shops to compete for its $15 million ad account, sources said. Among the shops notified by consultant Michael Marsak of Effective Marketing Strategies in Marina del Rey, Calif., were: J. Walter Thompson and Mezzina/Brown, both in New York, as well as Boston-based Ingalls Advertising, according to sources. Marsak confirmed selections had been made but would not disclose the list. Agency executives declined comment. The creative incumbent, Euro RSCG Dahlin Smith White in Salt Lake City, declined to participate in the review. Freeman Associates in Wellesley, Mass., will defend its status as the media buying shop. According to sources, chemistry checks will be conducted this week to be followed by agency briefings in mid-August. Both strategic and creative presentations are scheduled for September. Mellon Bank Credits Hill, Holliday Direct BOSTON--Pittsburgh-based Mellon Bank Corp. has awarded a credit card assignment to Hill, Holliday Direct in Boston following a review, according to an agency executive who asked not to be identified and referred questions to the client. Other shops that pitched the business were: Barry Blau & Partners in Fairfield, Conn., and Devon Direct in Berwyn, Pa., according to sources. Because the assignment is for Mellon's credit card and credit card services, it poses no potential conflict with other financial services clients handled by Hill, Holliday, Connors, Cosmopulos in Boston, including BankBoston, Fidelity Investments and John Hancock Financial Services, sources said. Haggman Munches On Brownies BOSTON--Boston Brownies awarded its public relations account to Haggman in Manchester, Mass., after a review. The Boston company recently got its product on the shelves of approximately 100 A&P Supermarkets in the Northeast. Advertising is expected to begin in about a year, according to agency principal Emily Haggman. Finalists for the account were Lashley & Co. in Boston and Duffy & Shanley in Providence, R.I. WCVB-TV Joins Herald, PrimeNetiX in Web Deal BOSTON--WCVB-TV last week joined forces with the Boston Herald and PrimeNetiX Corp. in Wakefield, Mass., for a cross media advertising partnership. WCVB-TV, owned by The Hearst Corp., bought a 25 percent stake in PrimeNetiX, an Internet company that maintains an auto shopping Web site (www.cablecars.com). The Boston Herald provides the content for the site, and WCVB-TV has pledged to lend support with on-air promotions and through its own site. For the Record Bloomberg Personal, published by Bloomberg L.P., is distributed on national newsstands and not in Sunday newspapers [Adweek, July 28].

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