“Gart Sports Adds B’ham Shop to Lineup
CHICAGO-Gart Sports has awarded O2 Ideas in Birmingham, Ala., a broadcast branding project after a review that included finalists Leo Burnett in Chicago and Fogarty, Klein & Partners in Houston, company officials said. Earlier this year, the Denver-based sporting goods retailer awarded media buying duties on its $8-10 million account to Carat ICG in Los Angeles. O2’s first work for the retailer is expected to break later this year
“New Name, New Business for Eisner
ATLANTA-Officials with Eisner & Associates in Baltimore last week announced the agency was changing its name to Eisner Communications. The shop has also acquired a new account in 3DI, a 25-year-old graphic technologies company headquartered in Easton, Md. Billings were not disclosed.
“Fricks/Firestone Bows Bioshield TV
ATLANTA-Fricks/Firestone here breaks its first television commercial this week for odor removal aerosol spray Bioshield, a competitor of Proctor & Gamble’s Febreze. The computer-animated ad will initially air in San Antonio, then roll out in Houston and Dallas. Additional national advertising is planned.
“ABC Radio Contracts DDB Dallas
DALLAS-ABC Radio Networks here confirmed it has chosen DDB Dallas to deliver branding and imaging assignments for its programs and affiliates through an $8-10 million account previously handled in-house. A representative for ABC Radio said DDB was hired to promote the multiple syndicated offerings of the network, including its ESPN Radio product, in a mix of television, print, radio and outdoor executions. The agency has already produced and aired television ads touting ESPN Radio in three spot markets in which the service recently added affiliate stations: Pittsburgh; Memphis, Tenn.; and Norfolk, Va.
“Wenner Makes Room for One More
BOSTON-Hill, Holliday, Connors, Cosmopulos here has surfaced in Wenner Media’s estimated $2-4 million review. The Boston shop joins Interpublic Group stablemate Mullen in Wenham, Mass.; and Arnold Communications, Boston; GSD&M, Austin, Texas; and Carmichael Lynch, Minneapolis.
“Safety Insurance Takes a Step Back
BOSTON-Safety Insurance may place the review for its $500,000-1 million ad account on hold, sources said. A client official declined comment last week, but it appears the car insurer wishes to re-evaluate its position in the marketplace and gauge competitor reaction after the review surfaced last week.
“For the Record
Morris Communications, Augusta, Ga., won two National Addys for its Morris Museum of Art work.