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“Gart Sports Adds B’ham Shop to Lineup
CHICAGO-Gart Sports has awarded O2 Ideas in Birmingham, Ala., a broadcast branding project after a review that included finalists Leo Burnett in Chicago and Fogarty, Klein & Partners in Houston, company officials said. Earlier this year, the Denver-based sporting goods retailer awarded media buying duties on its $8-10 million account to Carat ICG in Los Angeles.

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