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Jefferson-Pilot Conducts Agency Search
NEW YORK–Jefferson-Pilot is conducting a review for a full-service agency as part of an initiative to further brand itself as a major player in the insurance industry, sources said. According to sources, the Greensboro, N.C.-based company has narrowed its search to three agencies based on replies to a request for proposal. Mike Burney, Jefferson-Pilot’s vice president of corporate affairs, is leading the review, sources said. The client could not be reached for comment. The incumbent on the account is Trone Advertising in High Point, N.C. The agency referred calls to the client. Budgets were undisclosed but, according to Competitive Media Reporting, Jefferson-Pilot spent approximately $2 million in support of all its units last year.

Nissan Goes Regional With Hispanic Advertising
LOS ANGELES–Nissan Motor Corp.’s Southeast regional office in Jacksonville, Fla., is talking to undisclosed agencies about Hispanic marketing, sources said. The Gardena, Calif.-based automaker confirmed it has dropped national Hispanic TV advertising in favor of bolstering its support of regional markets such as Miami’s Cuban community. Nissan Southeast regional marketing manager Al Jones declined comment. Earlier this year, Nissan fired what is now Rend—n & Amigos in Newport Beach, Calif., which late last year created the client’s first national ad campaign targeting U.S. Hispanic consumers. Billings on the account were estimated at $3 million. Nissan is reallocating the budget to its 10 regions, which can hire local agencies, if they choose, according to a Nissan official. Nissan plans to continue running some national Hispanic print advertising, but has not named an agency to handle those duties. TBWA Chiat/Day in Venice, Calif., the company’s general market agency, will continue to handle Hispanic print media placement.

Line Forms for CHD’s Vacant CD Post
ATLANTA–Three weeks after Denzil Strickland resigned as president and creative director of Cole Henderson Drake here [Adweek, June 23 and June 30], the shop has met with 26 candidates for the position. CHD chief executive officer John Drake said he enlisted recently retired founding partner Dick Henderson to help screen applicants, the majority of whom are from outside the Atlanta market.

Mayer Adds Casa Fiesta to Bruce Brands
NEW ORLEANS–Peter A. Mayer Advertising here has won its sixth brand from Bruce Foods, becoming the agency for the Casa Fiesta line of all-natural Mexican edibles made by the New Iberia, La., company.

CCA Merges With JWT Specialized in Dallas
DALLAS–Senior citizens marketing firm Creative Communications Advantage of Boca Raton, Fla., has merged with JWT Specialized Communications. CCA becomes an affiliate of JWT SC and will work with JWT’s Dallas-based seniors marketing division.