DEC Plans Single Campaign Strategy
BOSTON-Digital Equipment Corp. in Maynard, Mass., is in the early stages of consolidating its advertising into one focused campaign to run through its next fiscal year, which begins on Aug. 1, said Jean Manasian, DEC’s director of advertising. The account is currently split between DDB Needham and Young & Rubicam, both in New York. “The goal is to have one integrated campaign. That speaks to one agency long term,” Manasian said. Options on how to go about the consolidation run from “just picking one” of the current shops to having “a creative review,” she added. The computer maker spent $26.7 million on ads last year, according to Competitive Media Reporting.

Mullen Wins Harvard Health, Promotes Sci-Fi
BOSTON-Mullen in Wenham, Mass., prevailed in the review for Harvard Health Centers’ advertising account, beating out Clarke Goward in Boston and McDougall Associates in Peabody, Mass. Mullen is charged with promoting the client’s facilities in the greater Boston area. The assignment does not affect the relationship between the client’s parent organization, Harvard Pilgrim Health Care, and its Boston agency of record, Hill, Holliday, Connors, Cosmopulos. Separately, Mullen’s first work for USA Networks’ Sci-Fi Channel broke last week on national cable television stations. The tagline: “Ever wonder?” Moviemaker David Lynch directed the spots.

Mintz & Hoke Picked to Fight Teen Pregnancy
BOSTON-Mintz & Hoke, Avon, Conn., has been tapped by the State of Connecticut to develop a yearlong, multimedia campaign to battle teenage pregnancy. Dubbed the “Campaign for Our Children,” the effort will break in September. The agency was selected by a task force of officials from Gov. John Rowland’s office, the Department of Public Health, the Department of Social Services, the Chief State Attorney’s Office and the Office of Policy and Management. The assignment includes media buying and public relations.

Irma S. Mann Gets Out of State Competition
BOSTON-Irma S. Mann, Strategic Marketing here has withdrawn from the pitch for the $500,000-$2 million ad account of the Massachusetts Office of Business Development. Office representative Alex Sutton said he did not know why the shop withdrew. Agency officials could not be reached. Six shops remain in the review, which is set to conclude in two weeks. Incumbent Houston Herstek Favat here is not defending the business.

Scaros & Casselman to Create Drink Mix Ads
BOSTON-Scaros & Casselman, Stamford, Conn., was tapped to introduce Jack & Bernie’s Bloody Mary Mix, a nonalcoholic product from Allied Domecq Spirits and Wine USA in Detroit, said agency president Carl Casselman. The shop will handle creative duties and corporate brand advertising. Scaros & Casselman is currently agency of record for Hiram Walker & Sons in Detroit, which is owned by Allied.