The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Carmichael to Play Gibson Guitars

CHICAGO—Gibson Musical Instruments is expected to name Carmichael Lynch its advertising agency, sources said. Though the Nashville, Tenn., company undertook an aborted review two years ago [Adweek, July 27, 1998], the assignment was not believed to be an offshoot of that search. Agency officials declined comment.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in