Midwest Airline Talks to Southeast Shops

CHICAGO—Two Southeast agencies are pursuing America Trans Air’s estimated $10 million account, according to sources. WestWayne’s Tampa, Fla., office and Doe-Anderson Advertising & Public Relations, Louisville, Ky., are competing with Bozell, J. Walter Thompson and Grant/Jacoby, all of Chicago, for the Indianapolis-based airline’s business. The review is being conducted by Jones-Lundin Associates of Chicago.

Atlanta Tourism Business Goes Into Review

ATLANTA—The Atlanta Convention and Visitors Bureau has issued 12 requests for proposals for its $1 million annual account, said Carey Rountree, executive vice president of sales and marketing. Hometown incumbent BaylessCronin will not defend, Rountree said. RFPs are due Sept. 5, followed by mid-month pitches for an Oct. 1 decision. Only Atlanta agencies will be considered.

Carmichael Lynch to Play Gibson Guitars

CHICAGO—Gibson Musical Instruments is expected to name Carmichael Lynch its advertising agency, sources said. Agency officials in Minneapolis declined comment. Gibson officials in Nashville, Tenn., did not return calls. Billings were not disclosed, but Gibson has been spending about $2 million annually.

Steelcase to Decide Between 2 Finalists

CHICAGO—Steelcase is close to making a selection in a review for its $5-10 million account, a company executive confirmed. Sources said contenders are BBDO and Martin/Williams, both Minneapolis. Incumbent The Martin Agency of Richmond, Va., is not participating, said Allan Smith, director of advertising at the Grand Rapids, Mich., company. Biggs/Gilmore Communications in Kalamazoo, Mich., will continue to handle dealer promotions for Steelcase, Smith said. Officials at BBDO and Martin/Williams declined comment.

Pharmacy Week’s Pick Is Primedia

ATLANTA—Primedia has been retained by Pharmacy Week, a newsletter for pharmacists, to help make the periodical more comprehensive. The Atlanta agency will also assist in the development and launch of the Madison, Wis.-based client’s online service, Pharmacy OneSource. Also seeking the account were Vision Mark, Lake Bluff, Ill.; J.M. Ryan & Associates, Palo Alto, Calif.; Effective Communications, Madison, Wis.; and Publishers Association, New York. Billings were not disclosed.

D.C. Hispanic Shop to Promote Health Plan

ATLANTA—Maya Advertising & Communications has been signed by the D.C. Chartered Health Plan to develop Hispanic marketing aimed at underinsured Spanish-speaking residents in the Washington, D.C., area. Transit and Internet ads will support a community outreach program. Both agency and client are based in Washington.

McKinney Adds Client Services Director

ATLANTA—Cameron McNaughton has moved up to client services director, a new post at McKinney & Silver. McNaughton, 44, will continue to head Audi at the Raleigh, N.C., agency as he oversees all other accounts.