United Chairman Offers On-Air Apology

CHICAGO—United Airlines chairman James E. Goodwin is taking the company’s apology for its poor service this summer to the airwaves in a 30-second TV spot created by Fallon. The commercial broke late last week and will continue through this week on national cable channels in six key markets, including New York, Chicago and Los Angeles, said a representative for the Elk Grove Village, Ill.-based carrier. Goodwin earlier issued an apology in a print ad from the Minneapolis agency. Taking the message to TV is designed to reach a broader audience and allow Goodwin to “talk to customers in an unfiltered and direct manner,” the United representative said. In the spot, Goodwin talks about United’s plans to alleviate problems with delays and cancellations.

CEA Exec Jumps to the Client Side on Chevy

DETROIT—Helen Rungwerth-Giles has left Campbell-Ewald Advertising to become truck advertising manager at CEA client General Motors’ Chevrolet division. Rungwerth-Giles will oversee the Blazer, Suburban, TrailBlazer and Tracker truck brands. She replaces Christopher Robinson, who moved to OnStar as director of marketing communications. At CEA, Rungwerth-Giles was most recently senior vice president, manager of strategic communications planning for Chevrolet’s sport affinities and diversity marketing account.

Gibson Strings Up Carmichael Lynch

CHICAGO—Gibson USA assigned its advertising and media planning business to Carmichael Lynch in Minneapolis without a review. The New York guitar maker’s decision to shift from in-house work was expected [Adweek, Aug. 21]. Spending is estimated at $2 million. The agency’s task is to “reinforce the coolness of Gibson,” said president and chief creative officer Jack Supple.

CCP Unveils First Smucker’s Work

CHICAGO—Chicago Creative Partnership’s first work for the J.M. Smucker Co. takes a folksy approach with a montage of children and family scenes interspersed with images of plump berries, thick bread and jam. A jingle set to “Life Is Just a Bowl of Cherries” backs the campaign, which broke last week. The tagline remains “With a name like Smucker’s, it has to be good.” The Orrville, Ohio-based company turned its $10-15 million account over to CCP earlier this year after splitting with Leo Burnett.

CL Among 6 Competing for L.L. Bean

BOSTON—Catalog retailer L.L. Bean is mulling six semifinalists for its $15-20 million advertising account. In the running are Carmichael Lynch, Minneapolis, FCB Worldwide, New York, Crispin Porter & Bogusky, Miami, Leagas Delaney, San Francisco, and two undisclosed agencies, according to Judy Neer, a consultant with Pile and Co., Boston, which is overseeing the search. Neer declined to say why the last two shops were not named; sources cited conflict issues as the reason for the secrecy. A cut to finalists is due in mid-September. Mullen, Wenham, Mass., and the Freeport, Maine-based client parted ways earlier in the summer.