Automaker Hears Pitches; Omnicom/TN Talks Cool

DETROIT—DaimlerChrysler’s two U.S. agencies are set to make presentations for the automaker’s $1.5 billion consolidated ad account this Thursday as merger talks between the agencies’ holding companies appear to have broken off, sources said. Omnicom’s BBDO Worldwide will pitch in the morning, and True North’s FCB will go in the afternoon. Client representatives said cost is the review’s sole criteria. The winning agency takes creative and media duties for Chrysler, Jeep, Dodge and corporate in the U.S.

AAR Bob Wolf Partners Splits

NEW YORK—The principals of AAR Bob Wolf Partners will dissolve the name of the consultancy as they pursue other business interests, sources said. The split is expected to become final in December, two years after the New York-based AAR Partners, headed by Leslie Winthrop, teamed with the Los Angeles-based Bob Wolf, a source said. The New York shop will again be known as AAR Partners. Officials declined comment.

Brinegar Named CEO of Leo Burnett North America

CHICAGO—Brad Brinegar will take over as CEO of Leo Burnett North America following promotions to fill posts in the agency’s worldwide operation [Newswire, page 52]. Brinegar’s 20-year career at the agency resumed in July, when he was named chief operating officer, after a two- year interruption heading Ammirati Puris Lintas here.

JWT to Handle Launch of Avon’s ‘Becoming’

NEW YORK—J. Walter Thompson is developing an integrated campaign to launch Becoming, a new cosmetics line Avon will sell at JC Penney and Sears stores. JWT’s first work, due next fall, will feature TV and print ads depicting moments of self-realization. The working tagline: “Becoming you.”

Dennis Miller Featured in Ricoh Ads

NEW YORK—Gigante Vaz Partners today unveiled a $30 million-plus national print and radio campaign for Ricoh Corp., a digital-imaging systems company, tagged, “Dependable Digital.” Radio spots feature the voice of comedian Dennis Miller; print ads break Thursday.

Account Activity

Beginning this week, Pfizer will visit nine New York agencies in its search for a shop to handle creative duties on its $70 million Lipitor account, sources said. The agencies are Cline, Davis & Mann; Deutsch; Gotham; J. Walter Thompson; Kirshenbaum Bond & Partners; Merkley Newman Harty; Messner Vetere Berger McNamee Schmetterer/Euro RSCG; Saatchi & Saatchi; and TBWA\Chiat\Day, according to sources. … Agencies make their first pitches this week to Amtrak. The estimated $35 million account, held by DDB Worldwide since 1972, went into review in July [Adweek, July 17]. DDB in New York and the other incumbent, E. James White in Herndon, Va., are defending, according to sources. FCB Worldwide and BBDO Worldwide, both in New York, are also participating, sources said.

For the Record

Grey Worldwide was misidentified [Adweek and Adweek Web, Sept. 25]. The agency, formerly Grey Advertising, is now known as Grey Worldwide. Grey Global Group is the name of the holding company.