Lane Advertising Closes Its Doors

BOSTON—Lane Advertising, the small agency launched in the mid-1990s by former Arnold Worldwide creative executive Keith Lane, has closed. Lane cited the loss of the $2 million Honey Dew Donuts business—which recently moved to Greenberg Seronick O’Leary & Partners here [Adweek, Jan. 8]—as the “final straw” in his decision to shutter the Salem, Mass.-based operation. Lane said he will file for Chapter 7 protection from his creditors under the federal bankruptcy statutes. Taps E. James White

BOSTON— has brought E. James White Communications on board to create the company’s first consumer awareness campaign. The budget is $3 million. The Dulles, Va., agency was selected by the client here after a review of undisclosed contenders. Yesawich, Pepperdine & Brown, Orlando, Fla., had previously worked withthe client.

Arnold, Mullen Among Contacted by Lockheed

ATLANTA—Defense contractor Lockheed Martin has sent out a request for proposals regarding its $15 million advertising account. Contacted agencies include Mullen, Wenham, Mass.; Gray, Kirk/VanSant and Eisner Communications, both in Baltimore; Arnold Worldwide, McLean, Va.; The Martin Agency, Richmond, Va.; Temerlin McCalin, Irving, Texas; and The Richards Group of Dallas, sources said. Achenbaum Bogda in New York is conducting the review. Lockheed Martin is seeking an agency with global capabilities to develop a brand identity and support individual business units, sources said.

BBDO Withdraws from DoubleClick Contest

BOSTON—BBDO Worldwide has opted out of the review for DoubleClick’s $20-25 million North and South American advertising account. BBDO had been pitching through its New York office. Grey Worldwide and J. Walter Thompson, both of New York, will make final presentations to the client this week in a competition being guided by Pile and Co., Boston.

Hill, Holliday Seeks More Verizon Business

BOSTON—GMO/Hill, Holliday, the San Francisco affiliate of Hill, Holliday, Connors, Cosmopulos, has emerged among the contenders for the $40 million Northwest regional account of Verizon Wireless. Also pitching are Campbell Mithun, Minneapolis, Euro RSCG Tatham, Chicago, Barkley Evergreen & Partners, Kansas City, Mo., AKQA, San Francisco, Fogarty Klein Monroe, Houston and Temerlin McClain, Irving, Texas. The New York office of Hill, Holliday last week unveiled its first Northeast regional TV and print ads for Verizon Wireless.

Hotline Roundup

BOSTON—Arnold Worldwide here is launching some dozen TV spots for Acushnet, including efforts for FootJoy shoes and golfwear featuring the popular “Sign Boy” character interacting with tour pros. New work for the client’s Pinnacle golf-balls has also debuted. …, Waltham, Mass., is terminating operations; the client had used Hill, Holliday, Connors, Cosmopulos, Boston, for ads.