Blanchard Schaefer Adds PR Group

DALLAS—Blanchard Schaefer Advertising has created a public relations division, Blanchard Schaefer Group, and has appointed Kent Pingel to head the unit. Pingel, most recently an account supervisor at Springbok Technologies, had previously handled promotions for CompUSA computer superstores as the principal of Pingel PR in Fort Worth, Texas. “Building a separate public relations firm is a commitment to our clients who continually ask about our [public relations] capabilities,” said Ken Schaefer, principal of the Arlington, Texas-based agency. “They want their entire marketing effort to have increased synergy.”

American Airlines Publishing Taps Hybrid

DALLAS—American Airlines Publishing has chosen hybrid as its agency to handle print advertising and Web design. Fort Worth, Texas-based AA Publishing issues in-flight magazines including American Way, Southwest Airlines Spirit and others. Dallas-based hybrid recently created a Web presence and introductory print ads for the new Travelocity Magazine, an adjunct to the airline and hotel reservations site which was formerly a division of American Airlines.

Holt Design Claims Dallas Symphony Account

DALLAS—Holt Design has gained the creative and media planning account of the Dallas Symphony Orchestra. The Dallas agency will produce print and direct mail advertising, as well as the first radio campaign for the symphony. Billings were not disclosed. “In the past, the symphony’s advertising has been very conservative,” said Holt president Edwin Holt. “We’ve added humor and an exciting, fresh approach to help them reach a more diverse audience.” The symphony’s advertising account was most recently handled by Temerlin McClain in Irving, Texas.

Brown Becomes President of JWT Houston

DETROIT—J. Walter Thompson in Detroit is modifying its management structure, adding a new position which will be filled by longtime top executive Steve Brown. Brown has been appointed president of the Detroit diversified group and of JWT’s Houston office. He will also continue in the role of global business director for the Kellogg’s account, which is mainly serviced out of New York. Replacing Brown as general manager in Detroit is Jeff Ewald, who most recently was management director on the agency’s Goodyear Tire business. Ewald will report to Brown, as will Houston office general manager Mike McDonald.

Worldwide Partners Names Harris Chairman

ATLANTA—Stan Harris, chairman of Harris Drury Cohen, has been named chairman of Worldwide Partners’ North American region. Established in 1938, WWP is a network of owner-operated agencies in 50 countries with combined annual billings in excess of $4 billion. Member agencies act as each other’s branch offices, sharing information, training, joint buying and other resources. Harris, 52, a founding partner of Fort Lauderdale, Fla.-based HDC, has served two years as a member of WWP’s board of directors.