Princess Picks Final 5; Kicks Off DR Search

LOS ANGELES—The review for Princess Cruises’ $20 million creative and media account has narrowed to five shops. The seagoing vacation marketer has also begun a search for an agency to handle its collateral and direct response business. Finalists in the current review include Lowe Lintas & Partners, New York; McCann-Erickson and Suissa Miller, both Los Angeles; BBDO West, San Francisco; and incumbent J. Walter Thompson, Chicago. Spending for the cruise line is likely to increase, as it has six new ships currently being built or on order. All will be added to the fleet by the end of 2004. No timetable or billing level was disclosed for the new below-the-line review.

Songwriter Billy Paul Sues Nike Over Song

LOS ANGELES—A lawsuit has been filed here in Federal District Court against Nike for allegedly using the song “Me and Mrs. Jones” in a commercial without the consent of songwriter Billy Paul. The suit over the tune, which hit No. 1 on the Billboard charts in 1972, seeks about $1 million in lost licensing fees. The suit also names Beaverton, Ore.-based Nike ad agency Wieden + Kennedy. “We’ve not received [the lawsuit], so we’re not making a comment until we’ve had a chance to review it,” said Nike representative Scott Reames. Wieden was not available for comment at press time.

Deutsch Breaks DirecTV Installation Effort

LOS ANGELES—Deutsch, L.A., launched a new promotional campaign for DirecTV last week that offers free installation to new customers. The $20 million effort continues through the end of this year and includes television, print and radio work. A total of three-to-four separate commercials are expected to air by year’s-end.

Publicis & Hal Riney Hires Creatives

SAN FRANCISCO—Publicis & Hal Riney has hired several new senior creatives as part of a restructuring of its creative department. Creative will no longer be run by a single executive creative director but by several group creative directors. The new hires include: Steve Morris, who joins from Leagas Delaney as vp, group creative director; Matt Mowat and Chuck Meehan will move from GMO/Hill, Holliday to Riney’s senior creative team.

Grey Wins $20 Mil. Tech Business

SAN FRANCISCO—Grey Worldwide here won the PMC-Sierra advertising account after a review of several undisclosed agencies. Billings are estimated at $20 million. PMC-Sierra provides high-speed, broadband solutions to Internet providers and other businesses.

BMW Seeks Shop for Mini Launch in U.S.

CHICAGO—BMW of North America has enlisted consultant Roth Associates in New York to help find an ad agency for the launch of its Mini brand in the U.S. The Woodcliffe Lake, N.J., company expects to have an agency selected by the first quarter of 2001. The Mini is expected to go on sale in the first quarter of 2002. BMW’s lead agencies, Fallon Minneapolis and Publicis in New York, which handle dealer advertising, are not affected by the review.