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Bcom3 Shifts Pillsbury Business

CHICAGO—Bcom3 Group is expected to move its Green Giant and Old El Paso brands to N.W. Ayer & Partners in New York, sources said. The move continues a shift of Pillsbury business from Burnett to other Bcom3 shops because of the pending merger of General Mills with Pillsbury parent Diageo. Earlier, the holding company consolidated Burnett’s Pillsbury-brand consumer products business at D’Arcy, Masius, Benton & Bowles, New York. Pillsbury spent $20 million on advertising for Green Giant last year, and $130 million on Pillsbury-branded products, according to Competitive Media Reporting.

Verizon Wireless Slows Regional Reviews

BOSTON—Verizon Wireless units, which recently launched separate reviews for regional retail assignments, likely will not conclude those searches until “January, at least,” said Jim Gerace, a representative with the client in Bedminster, N.J.