Bcom3 Shifts Pillsbury Business

CHICAGO—Bcom3 Group is expected to move its Green Giant and Old El Paso brands to N.W. Ayer & Partners in New York, sources said. The move continues a shift of Pillsbury business from Burnett to other Bcom3 shops because of the pending merger of General Mills with Pillsbury parent Diageo. Earlier, the holding company consolidated Burnett’s Pillsbury-brand consumer products business at D’Arcy, Masius, Benton & Bowles, New York. Pillsbury spent $20 million on advertising for Green Giant last year, and $130 million on Pillsbury-branded products, according to Competitive Media Reporting.

Verizon Wireless Slows Regional Reviews

BOSTON—Verizon Wireless units, which recently launched separate reviews for regional retail assignments, likely will not conclude those searches until “January, at least,” said Jim Gerace, a representative with the client in Bedminster, N.J. He cited the reticence of regional managers to change agencies as the busy holiday season approaches. Bozell, New York, handles the $50 million Northeast retail account, which includes much of greater New York and New England. The client had also launched searches in the Southeast and Southwest.

Publicis Tapped for PowerBar

DALLAS—Publicis in Mid America has been assigned the estimated $20 million account of PowerBar, according to industry sources. The account, which had been at Wieden & Kennedy, Portland, Ore., was given to the Dallas office of Publicis in the absence of a pitch or review. Nestlé USA, which purchased the Berkley, Calif.-based maker of nutritional sports bars earlier this year, has been known to move the advertising accounts of its acquired companies to its own stable of affiliated shops. Publicis in Dallas currently handles all of Nestlé’s ice cream and juice beverage advertising in the U.S.

Miller New COO at TN Media

CHICAGO—Neil Miller was named chief operating officer of TN Media. Miller formerly was chief financial officer at MindShare North America. At TN Media, a unit of True North Communications, he reports to Scot Butler, president of TN Media and worldwide media director of FCB Worldwide.

Brunswick Assigns Fitness Line to Periscope

CHICAGO—Brunswick awarded advertising duties for its Life Fitness exercise equipment unit to Periscope in Minneapolis after a review, company officials said. Contenders were not disclosed, and there was no incumbent. Brunswick, based in Lake Forest, Ill., spent less than $1 million on advertising for the Life Fitness line last year, according to Competitive Media Reporting.


CHICAGO—A photo caption on page 5 in the Oct. 9 issue of Adweek’s Midwest edition incorrectly identified a photo of Creative Alliance CEO Debbie Scoppechio as Jennifer LeMay.