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Monster.com Previews Super Bowl Campaign

BOSTON—Monster.com has unveiled a 30-second spot, “Assistant,” the opening salvo in the client’s first domestic image campaign from Arnold Worldwide. The spot features a hip young man who, while waiting in traffic, makes prank calls to his own office, hanging up on his assistant. The spot, directed by award-winner Kinka Usher, urges job-seeks to “Think big” and visit the employment site to enrich their lives. That spot—and several other Monster.com executions—will run Jan.

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