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Kmart Sets Its Sights on Two Finalists
NEW YORK—Three weeks after seven agencies pitched Kmart’s $100 million account, Kmart is said to be considering two New York shops: TBWA\Chiat\Day and Lowe Lintas & Partners, sources said. Kmart executives, including CEO Chuck Conaway, were in New York Wednesday to visit each agency in what amounted to a chemistry check, sources said.
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