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Arnold Named to Target Agency Team

BOSTON—Arnold Communications last week was hired for a substantial branding project by Target Corp. of Minneapolis for the client’s Marshall Field’s department stores as well as its Dayton’s and Hudson’s brands. The assignment had been expected [Adweek, Sept. 11]. Haworth Marketing & Media, Minneapolis, retains all media buying chores for Target properties.

M/W May Face Conflicts for L.L. Bean

BOSTON—Three finalists have emerged in the review for catalog retailer L.L. Bean’s $15-20 million advertising account.





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