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JWT Plans to Defend Princess Account

CHICAGO—J. Walter Thompson here intends to participate in a review for its $20 million Princess Cruises business, an agency representative said. The Los Angeles-based client sent out proposal requests last week, three months after Todd Putnam took over as vice president of marketing. Putnam was formerly a marketing executive at Coca-Cola and Procter & Gamble. JWT has in recent months been working on new brand concepts for the cruise line.

Three Shops on Order for L.L. Bean’s Finals

BOSTON—Finalists in the review for L.L. Bean’s $15-20 million account are Minneapolis shops Carmichael Lynch and Martin/Williams, and FCB in New York. Martin/Williams faces potential conflicts with its work for Target Corp. and Gander Mountain, which agency and client executives declined to address. Cut from the review were Crispin Porter & Bogusky, Miami, Digitas, Boston, Leagas Delaney, San Francisco and one unidentified contender. The Freeport, Maine, client parted with incumbent Mullen, Wenham, Mass., earlier this year.

B-R Keeps Lead Role for Farmland

CHICAGO—Farmland Industries kept Bernstein-Rein Advertising as lead agency for its Pork Products business following a review. The Kansas City, Mo., shop’s first task will be to launch Farmland’s Extra Tender Pork products in select markets next year. Billings were estimated at $12 million. Participating in the review were Young & Rubicam, Chicago, which will continue to handle Farmland’s National Beef branded products, and Barkley, Evergreen & Partners in Kansas City, which will continue as the public relations agency for Farmland. Separately, Y&R has produced a test market TV, radio and print campaign behind Farmland National Beef’s new Family Entrees line that broke earlier this month in Kansas City with an expected national rollout to come.

Hipsters Sign on With Burrell

CHICAGO—Burrell Communications has partnered with music and music video figures Fab 5 Freddy, Sanji and F. Gary Gray to get a better handle on its urban youth focus, which the Chicago agency has branded Yurban. The three will work primarily on Burrell’s Coca-Cola Sprite account.

Tatham’s Epstein Newest Hall Inductee

CHICAGO—Gary Epstein, president and chief executive officer of Euro RSCG Tatham, was inducted into the American Advertising Federation’s Hall of Achievement for executives under 40. Joining Epstein in the Hall this year are August Busch IV, group vice president of marketing and wholesale operations for Anheuser-Busch; Lee Ann Daly, senior vice president of marketing at ESPN; Kate Evertett-Thorp, president and chief executive officer of Lot21; Eliot Kang, president and chief executive officer of Kang and Lee Advertising; Richard Kirshenbaum, co-chair of Kirshenbaum Bond & Partners; and Ann Lewnes, vice president and director of the consumer marketing group at Intel.