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– DirectTV to Hear From 7 for $65-70 Mil. Business
LOS ANGELES–Seven agencies are vying for creative and planning duties on DirecTV’s $65-70 million account. They are: incumbent Campbell-Ewald, Los Angeles;
Deutsch/ LA, Marina del Rey, Calif.; BBDO West, D’Arcy Masius Benton & Bowles and DDB, all Los Angeles; and GMO/Hill, Holliday and Goodby, Silverstein & Partners, both San Francisco.
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