Bronner Restructures, Nixes Talks
BOSTON–Bronner Slosberg Humphrey, an $870 million independent direct marketing agency, has adopted a holding company management model and will now operate three business units–Bronner Slosber, Strategic Interactive Group and Sansome Group–as semi-autonomous agencies. Bronner reorganized after talks with potential suitors, including Electronic Data Systems Corp. in Plano, Texas, and Cambridge Technology Partners in Cambridge, Mass., failed to yield a deal, sources said. Executives at each company denied talks are ongoing.

FCB Lands New DTC Account
NEW YORK–Foote, Cone & Belding’s FCB Healthworks won what sources estimate to be a $50 million-plus account for Meridia, a prescription anti-obesity drug from Knoll Pharmaceutical in Mount Olive, N.J., following a review.

More Management Changes at APL in London
NEW YORK–Steve Rabosky, creative director, worldwide brands for Ammirati Puris Lintas here, has been named chief creative officer of APL London. The shift follows the announcement last month that creative Andrew Cracknell, chairman of the London office, would leave by year-end. His chairman post has been filled by William Eccleshare, who was CEO. Rabosky’s role will also be “to keep the absolute focus of the office on the creative,” said Eccleshare. “Steve will be the ultimate arbiter of quality.”

Amster Yard Hires President From DMB&B
NEW YORK–Amster Yard here has hired Tim Arnold, 51, as president, a new position, and partner to Jeff Weiss, founder and creative director. Arnold’s duties will focus on new business efforts for the $200 million global creative affiliate of McCann-Erickson Worldwide. Arnold was previously responsible for global new business development at D’Arcy Masius Benton & Bowles in New York.

Account Activity
McKinney & Silver, Raleigh, N.C. has won creative and marketing duties for Bacardi-Martini USA’s $6-8 million DiSaronno Amaretto brand, after a review that included Ammirati Puris Lintas, DeVito Verdi and Warwick Baker O’Neill, all New York. Media planning and buying remain at APL Della Femina/Jeary and Partners in New York has won a $5-7 million assignment from the World Gold Council without a review Canadian bootmaker Kaufman Footwear tapped Minneapolis agency Martin/Williams to handle its $8-10 million account, capping a three-month review Investment firm John Nuveen & Co. will hear final presentations later this month from Bender, Browning, Dolby & Sanderson and McConnaughy Stein Schmidt Brown, both Chicago, and Fallon McElligott in Minneapolis American Family Publishers awarded its estimated $12 million account to McCann-Erickson, Seattle [See earlier story, page 12]. McCann bested Mad Dogs & Englishmen and DeVito/Verdi, both New York, and possible other
contenders, sources said.