Ryland Homes Nears Decision in Texas
ATLANTA–Sources said Ryland Homes of Columbia, Md., is expected this week to name Fellers in Austin, Texas, the winner of its estimated $2 million ad account in the Lone Star State. Executives at the homebuilder must approve the assignment, which will cover the Austin, Dallas, Houston and San Antonio markets. Other finalists were Bates Southwest, Houston; The Hay Agency, Dallas; and Henderson Advertising, Greenville, S.C., which won the Southeast portion of the business earlier this year. Houston incumbent Goswick Advertising resigned the business in early 1999.
Richmond Club Honors 2 Agency Executives
ATLANTA–For the first time in its 38-year history, the Advertising Club of Richmond, Va., bestowed its Ad Person of the Year award to two people: Bob Barber and Bill Martin of Barber Martin & Associates. The pair founded the Richmond agency in 1989. It is now city’s second-largest agency, with $60 million in billings. Most recently, Barber Martin acquired the national account of Ritz Camera Centers.
Ford Assigns Museum Account to Campbell
ATLANTA–The Campbell Group in Baltimore has been selected by Ford Motor Co. to handle its Spirit of Ford account, a museum housed at the automaker’s headquarters in Detroit. Billings were not disclosed.
Florida Anti-Smoking Campaign Is Working
ATLANTA–A survey of 21,000 Florida middle and high school students by the state’s Department of Health showed significant declines in teen smokers since the debut of the “Truth” anti-smoking campaign by Miami’s Crispin Porter Bogusky. Nearly 19 percent of middle schoolers and 8 percent of older students said they quit smoking. “People have already come to view the Florida campaign as the best youth campaign in the world, and with these results they’ve proven it,” said Stanton Glantz, a University of California professor and noted expert in the field.
Latino Ad Association Appoints Levitan
ATLANTA–Aida Levitan, principal at Miami’s Sanchez & Levitan, has been named to the board of directors of the Association of Hispanic Advertising Agencies. She also will chair the group’s public policy/advocacy and diversity committees.
DreamWorks Awards Media to GSD&M
DALLAS–GSD&M of Austin, Texas, topped Santa Monica, Calif.-based Focus Media for the estimated $100 million media placement and planning account of DreamWorks SKG in Universal City, Calif., according to the agency. The eight-month review, which included multiple project assignments for both shops, was decided Thursday, shortly after GSD&M was awarded media duties on the studio’s romantic comedy, Forces of Nature. Initial assignments will only involve DreamWorks’ theatrical releases.