Kraft To Name 3 Promotions Agencies
CHICAGO–Kraft Foods will consolidate general market promotions responsibilities with three agencies, according to sources. Two roster shops–Davidson Marketing in Chicago and the Ryan Partnership unit of D.L. Ryan Cos. in Westport, Conn.–will be joined by Frankel & Co. in Chicago as the preferred promotions agencies for Northfield, Ill.-based Kraft’s units, sources said. An agency for ethnic promotions is also expected to be named; a separate review for a direct marketing/database agency is continuing. Kraft could not be reached for comment; executives of the three agencies declined comment or could not be reached.
Mazda Reviewing Internet Shops
DETROIT–Mazda North American Operations in Irvine, Calif., is reviewing agencies for an assignment involving development of a new Web site for the automaker, sources said. Mazda officials could not be reached for comment. W.B. Doner & Co., Southfield, Mich., won the general advertising account last October, but is not believed to be involved in the interactive review. Incumbent Netwerks in Torrance, Calif., is participating in the review.
NationsBank Begins Agency Review
DALLAS–The pending merger of NationsBank and Bank of America has spurred a review of roster and nonroster shops for what insiders believe will be a consolidated $85 million account. Sources said incumbents Temerlin McClain, Deutsch and GSD&M, as well as other undisclosed shops, began receiving questionnaires late last week. Client and agency executives declined to comment. Temerlin, Irving, Texas, is agency of record for NationsBank. Deutsch, New York and
Marina del Ray, Calif., handles creative work and print media buying for Bank of America. GSD&M, Austin, Texas, handles BofA’s broadcast buying.
CME Backing New Kmart Jeans Brand
CHICAGO–Kmart Corp., Troy, Mich., was expected to break a TV spot July 19 introducing its new Route 66 jeans brand, sources said. Also planned was a new spot featuring spokesduo Rosie O’Donnell and Penny Marshall as the price police. Both spots were produced by Campbell Mithun Esty in Minneapolis. The agency declined comment on the Route 66 spot.
Thrifty Narrows Review to 12 Semifinalists
DALLAS–Thrifty Car Rental, Tulsa, Okla., last week selected 12 undisclosed agencies for the second phase in its $10 million review, according to sources. Insiders said Thrifty is concentrating on Midwest and Southwest shops to find a successor to Ackerman McQueen, Oklahoma City, which resigned the account. Thrifty officials did not return calls. Thrifty’s consultant, New York-based Advertising Agency Register, is requesting additional materials, due this week. Four to six finalists are expected to be chosen July 28. Presentations by finalists will take place in August.