Hotline

Grand Bay Hotels Searches for National Shop
LOS ANGELES–Grand Bay Hotels & Resorts in Phoenix is reviewing its estimated $10 million account. Todd Middleton, president of The Middleton Group, the New York marketing consultancy conducting the search, said the winning agency will create the client’s first national ad campaign. The client initially contacted about 10 agencies, and is now talking with a “select” list of shops on both coasts about the creative-only business, Middleton said. Grand Bay, created by the merger of Carefree Resorts and Grand Bay Hotels, currently uses a variety of local shops.