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T.G. Madison Has a New Look for Cola Client
ATLANTA–After winning the Double Cola account this summer, T.G. Madison last week unveiled its new packaging for the client’s flagship brand and its Ski citrus drink at the Interbev ’98 industry trade show. Double Cola is being positioned for a younger market. “It’s not the cola for people who are worried about what other people are drinking,” said Joanne Truffelman, who chairs the Atlanta agency. “It’s for people who are too cool to care.”

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