Six Flags Assigns Work to Lopez Negrete
DALLAS–Lopez Negrete Communications in Houston was assigned Latino creative duties for two Texas amusement parks operated by Six Flags Theme Parks. The agency has already quick-turned season-pass ads for Fiesta Texas in San Antonio and AstroWorld in Houston. The work was formerly handled by Inventiva of San Antonio. Media planning and placement will be maintained by the client’s general market partner in Oklahoma City, Ackerman McQueen. Six Flags is owned by Oklahoma City-based Premier Parks.
Senior Producer Lewis Departs Richards
DALLAS–Harvey Lewis, one of three top-level producers at The Richards Group here, last week left the agency to pursue freelance opportunities, he said. Lewis was senior broadcast producer on the $180 million Home Depot account, for which he will continue working on a contract basis. He left Richards to seek “new challenges,” he said. “I think in the long run, I’ll probably end up with another agency,” Lewis added.
Bowlin Outdoor Acquires GDM in Tyler
DALLAS–Bowlin Outdoor Advertising & Travel Centers in Albuquerque, N.M., has acquired GDM Outdoor Advertising in Tyler, Texas. The $1.35 million cash purchase, involving 87 boards within a 50-mile radius of Tyler, boosts the company’s inventory of display faces serving the Central and East-Central Texas market to 875. GDM is Bowlin’s first acquisition in the East-Central Texas. In the last 14 months, the firm’s eight acquisitions in Texas have totaled $10.5 million.
Houston Hotelier Hires Phoenix Shop
LOS ANGELES–Mexican Hotels Corp., a Houston-based hotel management company, has selected E.B. Lane & Associates of Phoenix to handle advertising and public relations for its U.S. and Canadian chain, Krystal Hotels. Budget figures were undisclosed, but expected to be in the $3-5 million range. A new campaign for Krystal will be launched throughout the U.S. and Canada later this month.
True North Reports Net Gains in 1998
CHICAGO–True North Communications of Chicago reported 1998 net income of $36.1 million or 78 cents per share, an improvement from a 1997 loss of $50 million and $1.17 per share. The numbers include so-called “unusual items” from the fourth quarter of 1997 and 1998. Most of these items are merger-related, including a pre-tax loss of $30.5 million from the conversion of TN’s investment in Publicis Communications to shares of Publicis S.A.; pre-tax charges of $4.3 million for expenses associated with the merger of Modem Media and Poppe Tyson; as well as $9.1 million in management retirement costs. Excluding these unusual items, TN reported net income of $69.4 million, up 29 percent from 1997, or $1.50 per share, compared to $1.25 per share the previous year. TN is the parent company of Temerlin McClain in Irving, Texas