SuperDisk Drive Maker Contacts Agencies
CHICAGO–Imation Corp., manufacturer of the SuperDisk computer disk drive, has quietly contacted agencies in the Midwest, Southwest and possibly New York about its $8-10 million advertising account, sources said. Officials at the Oakdale, Minn.-based data storage company could not be reached for comment at press time, but agency sources said they had “informal” discussions with the client. Imation’s account has been with Ketchum Advertising in Pittsburgh since 1996. Ketchum officials said they were unaware of any search being conducted by Imation, though they noted the company had scaled back its advertising recently. Imation recently announced the SuperDisk would become a standard feature on five new Compaq Presario models.
Richards’ Chik-fil-A Spot to Air on Super Bowl
DALLAS–In the wake of the Atlanta Falcons’ surprise appearance in Sunday’s Super Bowl XXXIII, Atlanta-based Chik-fil-A will introduce one of its new television commercials during the game in the Atlanta market only. Called “Bottom’s Up,” the 30-second ad from The Richards Group here will feature a long-running close-up of a large man’s behind, before a voiceover states, “Too many burgers? Try chargrilled chicken.” Another shot then pans to show the man was being followed by a camera strapped to a cow, serving as a Chick-fil-A ad mascot promoting the consumption of fowl. “Eat mor chikin” remains the tagline.
Fort Worth Ad Club Gets Record Addys Entries
DALLAS–The Advertising Club of Fort Worth, Texas, has received 780 submissions for the upcoming 1998 American Advertising Awards, which serves as the local Addy competition in Fort Worth. The show is scheduled for Feb. 13 at the Radisson Plaza Hotel in Fort Worth. This year’s judges include Pierre Guidroz of Baker Printing Co. in Baton Rouge, La.; Diane Housemeyer of Housemeyer & Housemeyer in Indianapolis; and Jody Lange of Burson-Marsteller’s Pittsburgh office.
Account Roundup
Eisenberg and Associates in Dallas has been awarded projects to design annual reports for Adams Golf, Baylor Health Care System Foundation,, ClubCorp, Intelect Communications, PageNet and Suiza Foods Corp. . . . In Wichita Falls, Texas, DesignWorks Advertising Group was hired to produce a corporate identity brochure for Teledyne Cast Parts, a division of Allegheny Teledyne . . . June Rives Public Relations of Houston was hired as public relations and marketing consultant for the Houston Galleria Chamber of Commerce. Billings were undisclosed.
For the Record
Price/McNabb, Charlotte, N.C., was the previous agency of record for Browning-Ferris Industries, Dallas [Adweek, Jan. 18].