Schenck Quits Hill, Holliday; Cyrk Exec Joins
BOSTON–Group creative director Ernie Schenck will leave Hill, Holliday, Connors, Cosmopulos to resume a freelance career, saying he needs more balance in his life. The award-winning copywriter joined the Boston shop three years ago and worked on accounts such as John Hancock Financial Services. It could not be determined at press time how he would be replaced. Separately, Hill, Holliday Direct has named former Cyrk executive Laurel Rossi executive vice president and director of client service, reporting to managing director Don White. Rossi also assumes responsibility for MSP Group in Framingham, Mass., the agency’s database marketing division. Kim Mayyasi, who had founded and managed MSP, will now focus on developing a database consulting unit.
Mullen Boosts International Skills
BOSTON–Mullen in Wenham, Mass., has aligned with London shops World Writers and Mediapolis, said an agency representative. World Writers will help with Mullen’s creative work for international markets, while Mediapolis will handle media planning and buying abroad.
Holland Mark Misses Exelon
BOSTON–Exelon Energy in Philadelphia has reassigned its $8 million ad account to incumbent Tierney & Partners, also in Philadelphia. Holland Mark Martin Edmund, Boston, Earle Palmer Brown, Philadelphia, and Eisner & Partners, Baltimore, were the finalists. According to sources, Holland Mark was the last contender cut from the process.
TMP to Handle BankBoston Recruitment
BOSTON–BankBoston has selected TMP Worldwide in Waltham, Mass., to handle its recruitment advertising after a review of undisclosed agencies. Billings are estimated at $1-2 million. The assignment was previously handled by JWG in Boston, which did not participate in the review, said client representative Teresa Perlstein.
CFA Lands Fish Business
BOSTON–Cohen-Friedberg Associates in Framingham, Mass., has launched by Gorton’s of Gloucester to launch a promotion for its Grilled Fillet brands. The event will kick off later this month in more than 3,000 stores nationally and run through March 19.
Canadian PR Firm Joins C&B
BOSTON–Omnicom Canada, a subsidiary of New York-based Omicom Group, has acquired BenchMark Communications in Toronto. The 25-person public relations agency will be operated as a unit of San Francisco-based Copithorne & Bellows, which operates in several cities, including in Boston.
Textron Taps Latus, Szostakowski
BOSTON–Textron Systems in Wilmington, Mass., has chosen Latus, Szostakowski and Mensing here to handle advertising and sales promotional materials for the company’s defense and commercial businesses. There was no incumbent. Billings are in the six-figure range.