Jackhammer Joins Daewoo Contenders

DALLAS–Jackhammer, formerly the research and development division of The Richards Group here, has surfaced as another finalist for the estimated $10 million Western region ad account of Compton, Calif.-based Daewoo Motors. Jackhammer, now a separate agency aligned with Richards, joins contenders Wiley & Associates of Westlake Village, Calif.; Butler, Shine & Stern of Sausalito, Calif.; and Ground Zero and Kovel Kresser & Partners of Santa Monica, Calif.

Taco Bell Commercial Draws Protest

LOS ANGELES–A Taco Bell TV ad featuring basketball star Shaquille O’Neal has resulted in criticism from the National Spasmodic Torticollis Association, which has asked Taco Bell to modify the commercial. The spot depicts Shaq with ‘Taco Neck Syndrome,’ a disorder he gets by tilting his head to eat tacos. The group claims the fake affliction is too close to their members’ neurological disorder. A representative for the Irvine, Calif.-based advertiser said the company has no plans to modify the ad.

Accounts Roundup

Peet’s Coffee & Tea in Berkeley, Calif., has hired Citron Haligman Bedecarre in San Francisco to handle its $1-3 million ad account. . . Asylum in San Francisco has won the creative portion of Fast Electronic’s international account. Billings are estimated at $10 million.

Reviews Roundup

Sun Microsystems, which hired Lowe & Partners/SMS in New York to handle its account two weeks ago, said it would continue to tap one of the other contenders in the review, Ingalls, Moranville Advertising in San Francisco, for projects. . . Foote, Cone & Belding’s San Francisco office, Allen & Gerritsen in Watertown, Mass., and Hill, Holliday, Connors, Cosmopulos in Boston have been named finalists in the Sybase creative-only review, sources said. Overall billings on the account are $12-15 million. The Emeryville, Calif., client parted ways with incumbent Euro RSCG Dahlin Smith White in Salt Lake City last month. . . Rubin Postaer and Associates in Santa Monica, Calif., has declined to participate in the review for Charles Schwab’s on-line trading services account, because of possible conflicts with its American Century business, said agency executives. Butler, Shine & Stern of Sausalito, Calif., which handled projects for Schwab, will participate in the review.

For the Record

An article in Adweek’s April 14 issue excluded three agencies that are Western finalists in the 1997 national Effie awards: Hajjar and Partners in Marina del Rey, Calif., nominated for Canon Computer Systems print ads; VitroRobertson in San Diego, cited for Odyssey Sports work; and Kobasic Hadley & Co. in Seattle, honored for Columbia Bank ads.

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