Maryland Lottery Review Narrows to 4 Players

WASHINGTON, D.C.–Four finalists are still in the game for the Maryland Lottery’s $12 million advertising account, sources close to the process said last week. The lucky quartet includes 15-year incumbent Trahan, Burden & Charles, Richardson Myers & Donofrio, Eisner & Associates and Gray, Kirk Vansant, all Baltimore. TB&C’s current contract expires June 15. Each of the finalists gave its three-pronged presentation, with creative, strategic and media assignments, on April 4. A lottery representative confirmed that a decision concerning the account review is pending but declined to elaborate.

WestWayne Shucks Shells Seafood Restaurants

ATLANTA–WestWayne officials last week said they had resigned the Shells Seafood Restaurants account, which the agency acquired last summer. At the time WestWayne won the business, the account was billing $2 million. That figure was expected to grow as the chain added more markets. According to agency president Ben West, ‘Our goals are not in line, and we have decided this account is not in keeping with our growth strategy.’ The business had been handled by the agency’s Tampa, Fla., office.

Siding Manufacturer Taps Sawyer Riley Compton

ATLANTA–James Hardie Building Products (JHBP) in Mission Viejo, Calif., assigned its $1 million-plus advertising account to Sawyer Riley Compton here following a national agency review. Other contenders were not disclosed. JHBP was familiar with Sawyer Riley Compton (SRC) senior vice president and creative director Bob Warren’s prior work for Andersen Windows & Patio Doors, according to agency president Frank Compton. ‘They tracked Warren down,’ Compton said. SRC will create a consumer campaign for JHBP’s Hardiplank exterior siding in select regions and a national trade campaign.

Mobile Airport Appoints Sullivan-St. Clair

ATLANTA–Sullivan-St. Clair Advertising in Mobile, Ala., was appointed agency of record by the Mobile Airport Authority following a review of undisclosed local and regional shops. Sources estimated the budget at $500,000.

Martin Agency Bows Out of Head Sports Contest

CHICAGO–Head Sports Inc. has chosen Grant/Jacoby here and Martin/Williams Advertising in Minneapolis as finalists for a new product introduction, according to sources. Head Sports, with marketing offices in Boulder, Colo., had also selected The Martin Agency in Richmond, Va., to be a finalist. Martin declined to participate, citing a full workload.

For the Record

The Ramey Agency, Jackson, Miss., is among the Southeast agencies that won Effie awards from the American Marketing Association (Adweek, April 14).

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