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Polaroid Taps Goodby for Kids Products
BOSTON–Polaroid Corp. has assigned worldwide creative and media planning duties for its kids products to Goodby, Silverstein & Partners, San Francisco, one of its lead agencies. Goodby is slated to launch a global campaign in the U.S. in the third quarter introducing Polaroid I-Zone products, which mark the client’s entry into developing and marketing instant-imaging products for children. Separately, the Cambridge, Mass.-based company is expected to name Paul Alexander director of global advertising, a new position.

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