Fogarty Klein in Gart Sports Contest
DALLAS–Fogarty Klein & Partners, Houston, is among five shops discussing a creative broadcast project as part of Gart Sports Co.’s $8-10 million account. Also contending are Pasadena Advertising, Pasadena, Calif.; Henry Gill Agency, Denver; Leo Burnett USA, Chicago; and Schupp Co. in St. Louis. Media buying, currently at Reich Communications in Lakewood, Colo., is being contested in a separate review. The client has said it could award both media and creative to one agency.
Randall’s Food Markets Names Finalists
DALLAS–Randall’s Food Markets in Houston has selected six finalists for its $10 million broadcast creative account, according to sources. Pitching are incumbent Fogarty Klein & Partners, Rives Carlberg and BBDO, all in Houston; Temerlin McClain in Irving, Texas; DDB Needham Dallas; and an undisclosed agency in California, sources familiar with the review said. All the shops have been given a creative assignment to present to Randall’s marketing officials. Executives at the agencies referred calls to the client. Frank Lazaran, Randall’s senior vice president of sales and merchandising, could not be reached for comment.
Brink’s Home Security Goes Into Review
DALLAS–Brink’s Home Security of Irving, Texas, has placed its $10-15 million direct advertising account into review, client senior vice president of marketing Bruce Goldberg confirmed last week. Brink’s was still compiling a list of shops to contact at press time last week, but Goldberg said that incumbent The Boston Group in Boston would be asked to defend. The media incumbent, Western International Media in Los Angeles, will also participate. The company is utilizing consultant Andersen-Claggett in New York for the nationwide agency search.
B.A. Advertising’s Swan Song for Chevy
DALLAS–With its General Motors assignments for Chevrolet scheduled to end in April, B.A. Advertising here has launched what could be its last work for the automaker. The television effort touts Chevy’s S-10, Blazer and Cavalier vehicles for various multi-state dealer groups. Agency president Chris Bryan said select model TV spots are being placed in North Texas, Georgia, Alabama and the Carolinas. General Motors is enacting a program after next month in which local car dealers’ marketing and advertising will revert to the automaker’s lead agencies and its in-house unit. Sixty GM dealerships in Illinois, however, have filed a lawsuit seeking to prevent the revised field marketing plan. Bryan said his agency is preparing for the loss of Chevy advertising by lining up work with individual dealers. He declined to state the billings loss for the shop associated with GM’s move.
For the Record
Mississippi Power Co. is headquartered in Gulfport, Miss.