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MLB Awards $20 Million Account to FCB

SAN FRANCISCO—FCB’s San Francisco office has won Major League Baseball’s consolidated ad account. Sources said billings are estimated at more than $20 million. The shop beat the New York offices of TBWA\Chiat\Day and McCann-Erickson Worldwide in a review. It was not known when new work is scheduled to appear.

Pitching Begins for $100 Million Kmart Business

CHICAGO—Seven shops are set to pitch this week for Kmart’s $100 million business, including Minneapolis-based incumbent Campbell Mithun. In assignments given to each shop a month ago, the Troy, Mich., retailer asked for an idea of where the brand should go, tactical measures for getting it there and creative ideas, sources said. Pitches will go through Friday. A decision is expected this month. Contenders are New York shops Grey Worldwide, J. Walter Thompson, Lowe Lintas & Partners and TBWA\Chiat\Day, FCB Worldwide in Chicago, and Temerlin McClain in Irving, Texas.

Mullen Creates ‘Ted’s Résumé’ for Monster.com

BOSTON—In what could be its last work for Monster.com, Mullen this week breaks a new TV campaign for the Maynard, Mass., client touting its résumé-posting function. Commercials introduce fictional character “Ted,” who posts his résumé on Monster.com and immediately begins receiving job offers and fruit baskets from potential employers as the network news follows his progress. Ads debut Tuesday during the U.S. Open tennis tournament and will also air during the Olympics. Meanwhile, the London office of Saatchi & Saatchi is about to break a new campaign for Monster.com in Europe. The work includes three TV spots and a dozen print ads and toys with the internal thoughts of job seekers, sources said. The tagline: “Beware of the voices.” Last week, Mullen, Wenham, Mass., met with Monster.com for a final round of pitches to defend the account against contenders that include Arnold Communications in Boston, BBDO in New York, and Wieden + Kennedy in Portland, Ore.

Republican National Committee Breaks Attack Ad

WASHINGTON, D.C.—The Republican National Committee launched an attack ad last week that seeks to undermine Al Gore’s credibility by featuring images of the vice president saying he helped create the Internet and showing him visiting a Buddhist temple during a fundraising event. Texas Gov. George W. Bush approved the ad, which went on the air in 17 states Friday. The ad raised questions about Bush’s promise to keep his campaign positive and prompted a quick charge from the Gore campaign that Bush was the first to go negative.

Senate to Hold Hearings on the Marketing of Violence

WASHINGTON, D.C.—The Senate Commerce Committee will hold hearings on a Federal Trade Commission report that is expected to slam the entertainment industry for the way it markets violent products. A draft of the report, which was leaked to news sources, allegedly claims the industry deliberately markets violent content to children. Committee chairman John McCain, R-Ariz., will ask industry CEOs to outline their marketing practices at the hearing, which is tentatively scheduled for Sept. 13.