Hotline

Jelly Belly Launches $5 Mil. Review

SAN FRANCISCO—Jelly Belly, maker of gourmet jelly beans and candies, launched a review for its ad account, worth roughly $5 million, according to sources. Among those said to be competing are Pickett Advertising, Highway One, Kirshenbaum Bond & Partners West, all in San Francisco, and Clear Ink of Walnut Creek, Calif. Sources said pitches are next week. A decision date is unclear. The Fairfield, Calif., client is said to want a midsized agency.

California Narrows Children & Families Review

LOS ANGELES—The California Children & Families Commission in Sacramento narrowed its $90 million review to two Los Angeles agencies: incumbent Asher/Gal & Partners and Team Gild. Final pitches are this week; a decision could come quickly. The budget is spread over three years.

Red Jade Decision Approaching

LOS ANGELES—Red Jade is expected to announce a winner soon in its estimated $75-100 million review. The Palo Alto, Calif., startup has met with a handful of undisclosed West Coast shops about a consumer campaign for a handheld wireless entertainment device.

Shakeup for Best Western, Choice Hotel Accounts

LOS ANGELES—Best Western Hotels, Phoenix, shifted its estimated $17 million account from BBDO West, Los Angeles and San Francisco, to Gray, Kirk/VanSant, Baltimore. Separately, Choice Hotels International, Silver Springs, Md., narrowed the field to four finalists in a review for its $35-40 million account: Arnold Worldwide in McLean, Va., and New York agencies Avrett, Free & Ginsberg, Bozell Kamstra and Deutsch. Creative pitches will be held in mid-January, sources said.

Cole & Weber Tops Web Site Competition

LOS ANGELES—Cole & Weber took home several top prizes at the 2000 WebAwards. Its BetterBricks.com entry earned Best Association Web site and Best Energy Web site, and two other sites—for Outlast and Texas Instruments—earned Standard of Excellence awards. Brad Harrington, svp/executive director of the Seattle agency’s interactive department, said the success is due to a uniquely integrated marketing strategy. “The true intelligence and power of these sites comes from separate components [direct marketing, advertising and public relations] working together as one,” he said.

WestWayne, Initiative Land Saks

ATLANTA—WestWayne’s Atlanta unit will handle radio and TV marketing for more than 250 Saks department stores in 24 states. A campaign, under the direction of chief creative officer Luke Sullivan, will hit markets including Atlanta, Birmingham, Ala., Nashville, Tenn., Omaha, Neb., and Madison, Wis. Billings are estimated at $35 million. Media buys will be handled in partnership with Initiative Media in Los Angeles. WestWayne, based in Atlanta and Tampa, Fla., won the account after a three-month review that included incumbent Ron Foth Advertising in Columbus, Ohio, and Barkley Evergreen & Partners in Kansas City, Mo. Consultant Michael Markowitz & Associates in Santa Fe, N.M., handled the review.