A Marc to Acquire Hadeler Sullivan & Law
DALLAS–Hadeler Sullivan & Law is in final negotiations to be acquired by Marc Advertising, sources said. The acquisition would be the second purchase in the area by Pittsburgh-based Marc, which bought Larkin, Meeder & Schweidel (now LMS/Marc) in January 1998. Hadeler was recently ranked the tenth-largest agency in Dallas with $44 million in capitalized billings.
A State Account Heads to PR/Texas
DALLAS–PR/Texas has been awarded a year-long contract to develop a statewide public awareness campaign for the Texas Department on Aging. The campaign, in both English and Spanish, will launch Dec. 6. Fort Worth, Texas-based PR/Texas will produce radio and television advertisements, collateral materials and a promotional video featuring Laura Bush, wife of the Texas governor. The agency will also handle media relations, special events and Web site development.
A MAD House Financial Roster Grows
DALLAS–Mcintosh Advertising and Design (MAD) House has been named agency of record for Four Corners
Community Bank, a new financial institution scheduled to open next year in Farmington, N.M. The agency will be responsible for all aspects of the bank’s visual identity and marketing communications. MAD House was selected for the assignment based on its past work for Bank of the San Juans in Colorado.
A Publicis Appoints Media Director
DALLAS–Susan Eberhardt has joined the senior management team of Publicis Dallas as media director. She will manage national broadcast buying groups which represent more than $200 million in annual billings. The move marks a return for Eberhardt, who previously spent 10 years in media planning on a variety of accounts at Publicis. Most recently, she oversaw Wal-Mart, Bank of America and as group media director at GSD&M in Austin, Texas.
A Bos Is Canadian Agency in Sol Beer Review
ATLANTA–Bos has been identified by sources as the Canadian shop involved in the $10 million review for Sol, Labatt USA’s Mexican beer. The Toronto agency joins The Martin Agency, Richmond, Va.; McKinney &
Silver, Raleigh, N.C.; Mullen, Wenham, Mass.; and
Kirshenbaum Bond & Partners, New York.
A DDB Hires ATM Advertising for Compaq Ads
NEW YORK–DDB Worldwide has contracted ATM
Advertising in Baltimore to handle ads on automated teller machines in six markets for client Compaq
Computer. The media budget is about $250,000, a source said. Starting this month through the end of the quarter, Compaq ads will appear on more than 1,700 ATMs.
A Toronto Network Buys Accent Marketing
ATLANTA–Accent Marketing has been purchased by Maxxcom. The Louisville, Ky., shop is the largest acquisition to date by the Toronto-based network of agencies, previously called The Communication and Marketing Services Division of MDC Corporation.