Four Picked for Pearle Finals

DALLAS–Four shops last week were named finalists in the review for Pearle Vision Centers’ $25 million advertising account. Philip Alexander, vice president of marketing at Pearle here, said the agencies advancing to final presentations were McCann-Erickson and Publicis/Bloom, both New York, W.B. Doner & Co., Southfield, Mich., and Ogilvy & Mather, Chicago. Presentations are scheduled for mid-May, with a decision expected in June.

Snapple Breaks New Spots

CHICAGO–Snapple Beverage Corp. today breaks new television spots for its full line of products. Continuing the creative strategy used with Diet Snapple spots that broke in February, the new spots feature real people offering ideas for Snapple commercials. ‘Made from the best stuff on Earth’ continues as the theme. Foote, Cone & Belding here handles. Quaker Oats recently sold Snapple Beverage Corp. to Triarc Cos. in New York.

Schieffelin Ending Television Test

NEW YORK–Schieffelin & Somerset Co. here said last week it is nearing the end of a test airing of a television spot for its Johnny Walker Black scotch. The spot, which has run 21 times since Feb. 12 on the SportsChannel in New Jersey and Boston, was created by Leo Burnett in Chicago, which used footage from a spot for the same brand from Burnett in London. Ben Stone, vice president and brand manager for Johnnie Walker scotches at Schieffelin & Somerset, said his company wanted to test the television medium and people’s reaction to the ad.

Ford to Beef Up Relationship Marketing

DETROIT–Ford Motor Co. has shifted Hal Augustine, formerly corporate advertising manager, to the new position of relationship marketing manager, as part of the automaker’s efforts to increase activity in that area, said David Ropes, Ford’s director of corporate advertising and integrated marketing.

Northwestern Hospital Picks 3 Finalists

CHICAGO–Northwestern Memorial Hospital here has three finalists in the search for its first consumer advertising agency of record. Leo Burnett, Cramer-Krasselt and McConnaughy Stein Schmidt Brown, all in Chicago, are vying for the account, estimated at $3 million. A decision is expected in early May.

For the Record

Due to a printer’s error, page 6 news stories were omitted from the April 21 issue of Adweek’s Midwest edition. Those stories can be found on page 52 in this issue . . . The photo accompanying the article on auto dealer advertising on page 5 of the April 21 issue should have been identified as David Scott, senior vice president at Campbell-Ewald Advertising in Warren, Mich.

Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED