GSD&M Launches Steel Alliance Campaign
DALLAS–GSD&M, Austin, Texas, yesterday launched a $15 million image campaign for the Washington, D.C.-based Steel Alliance trade organization. The agency’s work follows a 1997 branding blitz that the Alliance first pushed to improve the image of the raw steel industry. In addition to emphasizing steel’s material strength for buildings and cars, the ads highlight the product’s environmental benefits. Five 15-second television ads, narrated by actress Anjelica Huston, will be aired on network and cable during prime-time, daytime and early-morning programming. The shop also produced eight companion radio spots.
Dieste & Partners Introduces Pizza Hut TV
DALLAS–Dieste & Partners here last week bowed its first television spot for Pizza Hut’s Big New Yorker Pizza in a Spanish-language ad featuring Miss Venezuela, Carolina Indriago. Dieste also created radio and print advertising for Pizza Hut’s new product.
McGarrah/Jessee: Best of Show at Austin
DALLAS–McGarrah/Jessee of Austin, Texas, won best of show honors at the Addys competition of the Austin Advertising Federation. McGarrah/Jessee was honored for its television commercial for San Antonio’s Frost Bank. Those earning special judges awards were Sherry Matthews Advertising, Austin, and Dallas’ Sibley Peteet Design for design; GSD&M, Austin, for copy and “group effort” in work for Southwestern Bell; and Tomas Pantin Inc. for photography.
Contenders Assail Brink’s Home Security
BOSTON–Pitching the estimated $10-15 million Irving, Texas-based Brink’s Home Security account are incumbent The Boston Group, Boston, teaming with FCB Direct, New York; Hill, Holliday, Connors, Cosmopulos and Ingalls, both in Boston; Deutsch and Lowe Fox Pavlika, both in New York; and Doner in Southfield, Mich. The consultant overseeing the competition confirmed those contenders. Other undisclosed agencies may also be involved. Work consists mainly of spot TV with a strong direct response component. A cut to finalists will come later this month.
Socket Puts Fort Worth Brahmas on the Air
DALLAS–Socket, the newly formed creative unit of Temerlin McClain in Irving, Texas, has created a 30-second television spot in a new campaign for the Fort Worth (Texas) Brahmas minor league hockey club. The ad also will be shown on the Jumbotron scoreboard at home games of both the Brahmas and the National Hockey League’s Dallas Stars. “These guys are animals” is the tagline.
American Media Services is not defunct, as earlier reported [Adweek, Jan. 25]. The 10-year-old media brokerage has moved to new offices in Washington, D.C. Adweek regrets the error.