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Days Inns Puts Creative Account in ReviewBOSTON--Days Inns of America, Parsippany, N.J., has placed the creative portion of its advertising account in review. The account had been handled for two years by North Castle Partners of Stamford, Conn. Executives there could not be reached for comment. The review follows the proposed merger between Days Inns parent company, Hospitality Franchise Systems, and C.U.C. Grey Advertising of New York handles media buying for the estimated $7 million Days Inns account. Earlier, HFS said it is reviewing all media buying duties, worth an estimated $100 million in billings, for its various properties, including Avis and Century 21.Borders Moves Media, Talks to 5 Creative ShopsDETROIT--Borders Books & Music in Ann Arbor, Mich., is talking to five undisclosed agencies about the creative portion of its $5-10 million account. Media planning and buying last week were assigned to Carat North America, New York. Incumbent Perich + Partners, also in Ann Arbor, is not participating in the creative review, but Borders said it might work with the agency on future projects.Nortel Splits Advertising Into 4 AssignmentsSAN FRANCISCO--Telephone and computer network provider Nortel plans to divide its main $8-10 million ad account into four assignments, with the possibility that some or all of the work could be placed in review, sources said. J. Walter Thompson's San Francisco office oversees the main account and has not decided whether it wants to pursue any of the other assignments, said sources. Temerlin McClain in Irving, Texas, which handles the account for the Nortel Enterprise Networks division, has been involved in discussions about the client's reorganization plans and is likely to be a part of any upcoming reviews, according to sources.Doremus and Ketchum PR Win ITT Global JobNEW YORK--Doremus & Cos. and Ketchum Public Relations, both New York, have won a global image assignment from ITT Industries in White Plains, N.Y. Doremus will create advertising for the estimated $10-12 million account while Ketchum will handle public relations duties. The two Omnicom Group agencies won the business in a pitch involving Brouillard Communications and McCann-Erickson, both based here, sources said. Executives at the agencies and client could not be reached for comment last week.Novak Emerges as Likely Restaurant Unit LeaderNEW YORK--KFC and Pizza Hut chief executive David Novak is the leading inside candidate to run PepsiCo's soon-to-be spun off $20 billion restaurant unit, sources said. Outside candidates, including former Philip Morris chairman Mike Miles, are also being considered. A decision is expected this month. Among the shops working for PepsiCo are BBDO and Young & Rubicam, both in New York; TLPartnership, Dallas; and TBWA Chiat/Day in Venice, Calif.Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED East

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