Ogilvy Drops Out of Pearle Review

CHICAGO–Ogilvy & Mather here has withdrawn from the review for Pearle Vision Centers’ $25 million ad account, sources said. Ogilvy client Sears, Roebuck & Co. voiced conflict concerns, even though Pearle parent Cole National operates Sears’ in-store optical departments. Remaining finalists are: W. B Doner & Co., Southfield, Mich.; Publicis/Bloom, Dallas; and McCann-Erickson; New York. Incumbent GSD&M, Austin, Texas, is not participating.

4 Agencies Make Final Round of Playtex Review

CHICAGO–Finalists in a review for the estimated $16 million account of Sara Lee’s Playtex Apparel division are: incumbent Grey Advertising, Lowe & Partners/SMS and Gotham, all New York; and DDB Needham, Chicago, sources said last week. A company representative said a decision is expected by June 1.

Apple Ads May Feature Company Executives

LOS ANGELES–Upcoming Apple Computer ads from BBDO West in Los Angeles could feature company executives, including chairman Gilbert Amelio, sources said. An idea to use Amelio as corporate spokesperson in all advertising, however, has been scrapped, sources said.

Gotham Airs First Work for America Online

NEW YORK–Gotham will break its first TV spot for America Online this week. It represents the ‘next level’ of the informational campaign AOL launched in February, a client representative said. The spot will tout AOL’s most recent steps to ‘build our network access,’ explaining that AOL has added 150,000 modems to better serve customers. The tagline is, ‘Working hard to serve your needs.’ Unlike the other informational spots, which were created in-house, it does not feature AOL president Steve Case.

Griffin Bacal May Move Offices to DDB Needham

NEW YORK–Griffin Bacal last week said it will likely move its corporate offices to parent company DDB Needham Worldwide’s 437 Madison Avenue headquarters. Co-chairman and chief executive officer Tom Griffin said the agency, now at 130 Fifth Avenue, would likely move in early 1998. He said the move would lower expenses by sharing resources with DDB, such as production facilities. While sources said the move could be the first step toward Griffin being folded into DDB, Griffin executives said they would remain autonomous and that ‘the Griffin Bacal brand will not go away.’

Michael E. Parker Promoted at BPI

NEW YORK–Michael E. Parker, senior vice president of sales and marketing at Adweek Magazines and publisher of Mediaweek, has been promoted to executive vice president and group publisher. In his new position, Parker will add responsibilities for Adweek Magazines

Marketing Services operations, as well as sales and

marketing for Marketing Computers, while retaining sales and marketing leadership of Adweek, Brandweek and Mediaweek. (Continued on page 66)

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