Binder Leaves Dunkin’ Donuts for Spalding
BOSTON–Vice president of marketing Edward Binder last week resigned from Dunkin’ Donuts to take the top marketing post at Spalding Sports Worldwide in Chicopee, Mass. Both companies’ ad accounts are handled by Hill, Holliday, Connors, Cosmopulos, Boston. Succeeding Binder at Dunkin’ Donuts, a unit of Allied Domecq in Randolph, Mass., is vice president of field operations Ken Kimmel. At Spalding, Binder will report to Jim Craigie, named president three months ago as part of a management reorganization orchestrated by Kohlberg Kravis Roberts & Co., the controlling shareholder of Spalding parent company Evenflo & Spalding Holdings Corp.
PricewaterhouseCoopers Preps Global Ads
BOSTON–The first global campaign for PricewaterhouseCoopers from Hill, Holliday, Connors, Cosmopulos in Boston and Ammirati Puris Lintas in London is expected to bow late this month. An estimated $60 million will be spent to introduce the New York-based professional services firm in markets worldwide, said sources. Hill, Holliday was named domestic agency and Ammirati international agency following the merger last year of Price Waterhouse and Coopers & Lybrand.
Hilton Hires Bozell Kamstra
BOSTON–Bozell Kamstra in Peabody, Mass., has been selected to reintroduce the Hilton brand to Boston with the opening this fall of the Hilton Boston Logan Airport. Bozell Kamstra is owned by Bozell Worldwide, agency of record for Hilton Hotels Corp. Billings were not disclosed.
Arnold, Others Chase Navistar
BOSTON–Arnold Communications here is battling Howard, Merrell & Partners in Raleigh, N.C., and Fallon McElligott in Minneapolis for the $6-7 million Navistar International Corp. account, said client representative Andy Opila. A final decision is expected next month. The Chicago-based manufacturer of heavy trucks fired Ogilvy & Mather, Chicago, last month after the agency released a TV campaign tagged, “Delivering. Beyond the expected.”
PSK a Finalist for O’Toole Award
BOSTON–Pagano Schenck & Kay here is a finalist for the American Association of Advertising Agencies’ John O’Toole Award for Creative Excellence in the public service category. The other finalists are DeVito/Verdi, New York; MARC Advertising, Pittsburgh; Clarity Coverdale Fury and Martin/Williams Advertising, both Minneapolis; and Asher & Partners, Los Angeles. The winner will be announced in April. Pagano earned the nomination for its pro bono work for Friends of Animals.
Edelman Wins Analog PR
BOSTON–Edelman Public Relations Worldwide in New York has won the public relations account of Analog Devices, a semiconductor maker in Norwood, Mass. Lois Paul & Partners, Burlington, Mass., and Sterling Hager, Watertown, Mass., were the finalists in a competition led by Pile and Co., a consulting firm in Boston.