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McDonald's Introduces 'Agent M' in Atlanta DALLAS--With a voice assist from Adam Batman West, Moroch & Associates has bowed a new McDonald's regional television character it hopes will catch on with franchise operators across the country. "Agent M," a buffoon ˆ la the Cartoon Network's Johnny Bravo, is investigating the client's "Time for 2" value meals. A 30-second spot featuring the secret operative and his car-driving sidekick cat (called "Sidecat") debuts today in the Atlanta market. "We have plans to go to whichever markets will want to take it," said Moroch vice president and creative director Dave Longfield. The Dallas shop handles about 15 co-ops in the Southeast, Southwest and on the West Coast. Louisiana Casino Group Polishes Image NEW ORLEANS--Bernard & Jurisich has launched a $1 million image campaign for the Louisiana Casino Association. In the wake of recent political scandals related to the gambling industry, casinos wanted to highlight their contributions to the state's tax rolls and employment rates. "What a difference one industry makes" is the tagline for three 30-second TV spots supported by a half-dozen print ads by the New Orleans agency. SunTrust Banks Assigns Work to Dickinson BOSTON--No longer content with being known as a direct mail fulfillment house, Dickinson Direct is diversifying its service offerings and added assignments from several clients, most notably SunTrust Banks in Atlanta. The Braintree, Mass., agency also hired Kathleen Aston as creative director. At Dickinson, Aston is shepherding assignments for several new clients, including SunTrust, Pitney Bowes, Unum Insurance and Ames Department Stores, all of which tapped the agency since the year began. Combined billings of the new assignments are $5 million, said agency president Reed Dickinson. Big Takes Top Prize at B'Ham Addys ATLANTA--Big Communications of Birmingham, Ala., won best of show honors at this year's Birmingham Addys. The agency's campaign posters for the University of Alabama's Save 1917 Clinic, which promoted the need for an AIDS vaccine, was the honored piece. SRC Makes 'Wireless Week' Hit List ATLANTA--Sawyer Riley Compton here won Wireless Week's "1998 Unforgettable Print Ad Award" for its Mitsubishi Wireless Communications piece. The ad, which ran in U.S. News and World Report and Sports Illustrated, has a dog peering in a window at a cat. The feline has a cell phone to its ear, while a dog catcher creeps up behind the canine. The ad, by copywriter John Spalding, is titled "Maybe we made it too easy to use." For the Record Maris, West & Baker was misidentified in the page 4 photo caption [Adweek, March 1].

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