Latest Acquisitions: Pamet, Sullivan
BOSTON–Pamet River Partners, a 35-person agency here, has been purchased by TeleTech Holdings in Denver. Pamet will keep its name and operate as a wholly owned subsidiary of TeleTech, with founder Vin Cipolla continuing as the unit’s president and chief executive officer. Cipolla also becomes chief marketing officer of the parent company, which will now use Pamet as a creative and strategic resource. Pamet claimed billings of $30 million in 1998; key clients include MCI, Prodigy and InteliSys. Separately, Earle Palmer Brown in New York has bought Sullivan & Mulvaney, a technology marketing shop in Stamford, Conn., with billings of $10 million. Founder and president Sean Sullivan and vice president Bradley Scholz become partners in EPB. Sullivan & Mulvaney will keep its name and office space in the near term, but its 11-person staff and services will ultimately be merged with other EPB operations in Connecticut. Terms of the Pamet and Sullivan acquisitions were not disclosed.
PNC Asks Mullen, Doner for Time
BOSTON–PNC Bank officials are holding a new round of meetings with finalists Mullen, Wenham, Mass., and Doner, Southfield, Mich., in the review for the client’s $25 million account. The meetings, scheduled for the end of the month, are mostly “getting to know you” sessions, according to Denise Johnson, PNC’s senior vice president of corporate marketing. Johnson said previous daylong presentations left the client feeling rushed and that more time was needed for dialogues with agency executives.
RDW Lands Online Business
BOSTON–RDW Group, Providence, R.I., has prevailed over the Donovan Group, Northborough, Mass., in a review conducted by, according to Nancy Gleason, vice president of marketing at the Newport, R.I.-based company. Gleason estimated the budget at $500,000. RDW will create an online ad campaign and handle public relations and trade show support for the provider of Internet-based training services.
Accounts Roundup
BOSTON–Colette Phillips Communications here has been hired for public relations duties for the 1999 John Hancock All-Star FanFest. The event, to be held in Boston from July 9-13, launches Major League Baseball’s annual weeklong All-Star festivities, ending in the 70th All-Star Game at Fenway Park . . . Cancer Care Alliance in Seattle has chosen Cronin & Co. in Glastonbury, Conn., for a corporate identity and branding campaign. The agency won the business after a review of undisclosed shops. Cronin already handles Dana Farber Cancer Care in Boston and the Connecticut Children’s Hospital in Hartford.
For the Record
The name of the Carat Freeman client that would have conflicted with was not Smart Kids Publishing [Adweek, March 15] but