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Oracle May Boost Ad Budget to $90 Mil.
LOS ANGELES–Business software company Oracle said it plans to double and possibly triple its current $30 million ad budget as it begins a review of agencies to handle its creative account, said Mark Jarvis, senior vice president of worldwide marketing at the Redwood Shores, Calif.-based client. Jarvis said he is contacting five to six shops. He would not disclose their identities, but noted that media buying roster shop DDB Needham Worldwide may be among them.

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