Oracle May Boost Ad Budget to $90 Mil.
LOS ANGELES–Business software company Oracle said it plans to double and possibly triple its current $30 million ad budget as it begins a review of agencies to handle its creative account, said Mark Jarvis, senior vice president of worldwide marketing at the Redwood Shores, Calif.-based client. Jarvis said he is contacting five to six shops. He would not disclose their identities, but noted that media buying roster shop DDB Needham Worldwide may be among them. “The ideal agency will be strongly grounded in technology, but is very creative,” he said.
Triton PCS Talking to Shops
NEW YORK–Wireless communications company Triton PCS is talking to several undisclosed agencies about an estimated $12-15 million advertising account. Triton, a Malvern, Pa.-based affiliate of AT&T, is looking for a shop to handle both media and creative duties.
It was unclear last week if incumbent West & Vaughan in Durham, N.C., would defend the business. West & Vaughan landed what was described as a $5 million account last summer [Adweek, Aug. 3]. The client’s vice president of corporate communications and advertising, Christine Davies, a former staffer at Foote, Cone & Belding, could not be reached.
Saatchi Wins 1-800-Contacts Tasks
LOS ANGELES–Saatchi & Saatchi’s San Francisco office was selected to handle the creative and media planning portions of 1-800-Contacts’ estimated $18 million account, sources said. The shop pitched against D’Arcy Masius Benton & Bowles, Los Angeles; Rubin Postaer and Associates in Santa Monica, Calif.; and New York shop Gotham. Creative work had been handled in-house. Media That Works, Cincinnati, retains media buying duties. Los Angeles consultancy Select Resources International conducted the search for the Draper, Utah-based client.
Deutsch, APL Vie for SunAmerica
LOS ANGELES–Ammirati Puris Lintas, New York, and Deutsch/LA in Marina del Rey, Calif., will square off this week for the estimated $10-12 million SunAmerica account. Incumbent Asher & Partners, Los Angeles, and Wieden & Kennedy, Portland, Ore., were eliminated during the previous round of the financial services client’s review.
Account Activity Brink’s Home Security is expected to decide this week whether Deutsch in New York or Ingalls in Boston will win the assignment for its $10-15 million national ad account. Client officials met with both shops last week and discussed compensation issues. Incumbent The Boston Group had been eliminated earlier in the process DiMassimo, New York, has just won the ad account for, an e-commerce client that home delivers video movies in Manhattan. Budgets are undisclosed.