“BBDO Revamps Charles Schwab Campaign
NEW YORK-BBDO will revamp its corporate ad campaign for Charles Schwab & Co. after the client pulled two TV spots from the air. The New York agency’s darkly humorous push for the San Francisco client, which used the tagline “Ready to move up?” was pulled due to complaints from professional organizations such as the American Medical Association. The ads depicted doctors and pilots as more concerned about their investments than their high-stakes jobs. Len Short, executive vice president of advertising and brand management for the San Francisco client, said BBDO will use the same “creative framework” but depict non-controversial professions. Golfer and Schwab endorser David Duval is likely to appear.
“O’Dea Joins Bozell After Leaving Ogilvy
NEW YORK-Bozell Worldwide has hired Kelly O’Dea as vice chairman of international operations and global client development, sources said. O’Dea had served as president, worldwide client services at Ogilvy & Mather Worldwide where he oversaw the agency’s global Ford account, but left earlier this year. Last summer, Ford shifted more than $200 million in assignments from Ogilvy to Young & Rubicam in Europe. Bozell and Ogilvy declined comment; O’Dea could not be reached.
“4A’s Honors BBDO, Dweck at Annual Meeting
AMELIA ISLAND, Fla.-The American Association of Advertising Agencies awarded the 1999 O’Toole Agency Award for overall creative excellence to BBDO, New York, in the category of agencies with billings of more than $30 million and Dweck, New York, in the category of shops with billings of less than $30 million at its annual meeting here last week. Runners-up in those categories were The Martin Agency, Richmond, Va., and DeVito/Verdi, New York, respectively. O’Toole Multicultural Awards were given in three categories: Vigilante, New York, was honored for work targeting African Americans; Bromley Aguilar & Associates, San Antonio and Conill Advertising, New York, tied for ads aimed at Hispanic Americans; and PanCom International took first place in the “other multicultural” category. O’Toole Public Service Awards were awarded to Eisner & Associates, Baltimore, in the broadcast division and Asher & Partners, Los Angeles, for print work.
“Compaq-DDB Relationship Still “Strong’
NEW YORK-Despite turmoil in its executive ranks last week, which included the ouster of its CEO, Eckhard Pfeiffer, Compaq still has “a strong relationship” with lead agency DDB Needham, New York, said Andrew Salzman, vice president for worldwide advertising at the Houston-based computer client. The company will likely reduce its $300 million marketing budget this year, spending more on interactive marketing, he added. “We’re taking a laser-like approach and we’ll eliminate any spending programs we see as inefficient.” DDB will work with four other Compaq interactive roster shops to create online ads.