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Wieden PowerBar Ads Warn: ‘Don’t Bonk’
LOS ANGELES–Wieden & Kennedy, Portland, Ore., breaks a $20 million TV campaign for PowerBar today promoting the product’s ability to keep people’s energy up when they need it most. The new tag, “Don’t Bonk,” echoes a locker room warning against low blood sugar levels that can mean shaky limbs and a fuzzy brain.

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