Deutsch Beats Ingalls for Brink’s
BOSTON–Deutsch in New York has been selected over finalist Ingalls in Boston to handle Brink’s Home Security’s estimated $10-15 million ad account and was late last week in contract negotiations with the Irving, Texas-based client, sources said. Incumbent Boston Group here was eliminated in an earlier round. The work consists mainly of creating and placing direct response commercials in spot markets nationwide.
AutoNation Seeks Shop for Regional Ads
BOSTON–Used-car retailer AutoNation in Fort Lauderdale, Fla., is looking for an agency in Denver to handle in-market radio, print and event promotions, according to John Drury, senior vice president of marketing. The work will supplement national brand advertising created by lead creative agency Hill, Holliday, Connors, Cosmopulos in Boston, he said. There are 17 John Elway AutoNation dealerships in Denver.
Review Roundup: Pagano Sees Northern Light
BOSTON–Pagano Schenck & Kay in Boston has been added to the list of contenders vying for the $10-15 million advertising account of Cambridge, Mass.-based Internet search engine Northern Light Technology. Pile and Co. in Boston is overseeing the search, which now has seven contenders . . . Fallon McElligott in Minneapolis has won the $6-7 million Navistar account. Arnold Communications in Boston reached the final round but withdrew from contention before a decision was made, according to an agency official. Howard, Merrell & Partners in Raleigh, N.C., was the runner-up.
N.H. Ad Tax Proposal Fails
BOSTON–A broad taxation proposal that included a 1 percent surcharge on service industries, including advertising, has apparently died in the New Hampshire House of Representatives’ finance subcommittee. The surcharge, contained in an amendment to House Bill 596, was strongly opposed by local ad and business groups. Pat Griffin, an official with newly renamed O’Neil Griffin Bodi, Manchester, N.H., the state’s largest agency, said such a measure, if passed, would force him to pass the charge on to clients and would drive business to Massachusetts or even out of the region. Griffin and other executives warned that lawmakers in the cash-strapped Granite State have been bitterly divided over proposals to adopt an income tax, and that a tax on services could be revived at any time.
Volkswagen to Be Honored at Clio Awards
BOSTON–Volkswagen will be named Advertiser of the Year at next month’s Clio Awards in New York. The automaker is being singled out for its work over the last three years in five major markets including the U.S., where its advertising is created by Arnold Communications in Boston. Last year’s winner was Volvo. Adweek parent company BPI Communications in New York owns and produces both the show and the festival, which is scheduled this year for May 17-20.