America West Flies With 4 Finalists
LOS ANGELES–America West Airlines has narrowed its agency review to four finalists, according to DeWitt Helm of the consultancy Achenbaum Bogda Associates in New York. They are: The Richards Group, Dallas; Campbell Mithun Esty, Minneapolis; Hal Riney & Partners, San Francisco; and J. Walter Thompson West, San Francisco. The Phoenix-based airline is expected to make a decision by the end of November.
Daewoo Selects Leap Brand Strategy
CHICAGO–Daewoo Motor America said it has selected a “national brand platform and strategy” presented by The Leap Partnership here that will be used in all four regions. The automaker said in a statement that “this was not a presentation to select a ‘national agency'” and that it remains committed to its regional marketing structure. Its three other regional agencies, which also presented strategies, are Ground Zero, Santa Monica, Calif.; Korey Kay & Partners, New York; and Tausche Martin Lonsdorf, Atlanta. No national advertising budget has been disclosed.
Nicklaus Golf Equipment Swings With Six
ATLANTA–Nicklaus Golf Equipment has selected a group of finalists for its estimated $5-6 million account, according to client director of marketing Andrew York. The finalists are BBDO South, Atlanta; GSD&M, Austin, Texas; Ground Zero, Santa Monica, Calif.; Leonard/Monahan, Providence, R.I.; Hollywood Cows, Orlando, Fla.; and Venue, Riviera Beach, Fla. Each of the six will meet with Nicklaus officials the first week of November, and the review will include spec creative.
Accounts Roundup. . .
Merkley Newman Harty in New York has been named the winner of the $12-15 million National Thoroughbred Racing Association account. Other contenders included BBDO South in Atlanta; The Richards Group in Dallas; and the Los Angeles office of D’Arcy Masius Benton & Bowles. . . Bio Foods, the maker of Balance nutrition bars, has retained Buckley/Friedman Advertising and Public Relations in Costa Mesa, Calif., as its agency of record. The shop competed against Los Angeles agency Suissa Miller for the estimated $9 million account, according to Lara Jackle, vice president of marketing for the Carpinteria, Calif.-based client.
Onward and Upward
D’Arcy Masius Benton & Bowles’ Los Angeles office has made the following staff promotions: Ron Boyd to senior vice president, director of client services; Diane Dreyer to senior vice president, account group director; and Molly Dee Taylor to senior vice president, group media director. . . Chris Chalk is joining TBWA Chiat/Day in Venice, Calif., as director of planning. He previously was with Lowe Howard-Spink in London, where he was one of three planning directors. He replaces Adam Morgan, who left the Venice office earlier this year to take a post as head of planning at TBWA C/D in London.