“Martin Draws Kohler TV Assignment
ATLANTA-Kohler Co. has tapped The Martin Agency in Richmond, Va., to produce several television spots. Recruiting Martin does not affect the client’s 11-year relationship with Grey Advertising of New York, which handles the print portion of the account, according to Kohler director of advertising Michael Mueller. He said the company has previously handed out broadcast creative projects to various shops, citing work done three years ago by Deutsch in New York. In this case, Martin will also handle media planning and placement. Mueller would not reveal a budget for the assignment, or which shops competed against Martin.
“Omnicom Closes Zimmerman Deal
ATLANTA-Officials with Omnicom Group last Friday said they had completed the acquisition of retail marketing agency Zimmerman & Partners Advertising of Fort Lauderdale, Fla. [Adweek, April 5]. As a result, Omnicom’s TBWA/Chiat/Day will merge its regional marketing network into Zimmerman, which will assume responsibility for the $200 million Nissan dealer account. TBWA remains Nissan’s lead agency.
“First Federal Banks Have 4 on Line
ATLANTA-First Federal of Charleston and its sister bank, First People of Charleston, S.C., have narrowed a search to replace Charlotte, N.C., incumbent Loeffler Ketchum Mountjoy to four Southeast agencies, according to client vice president of marketing Bruce Copeland. Copeland said the account totals “around $900,000” in annual billings. He added that the banks hope to name an agency by the end of this week.
“Georgia Tourism Cuts to Atlanta Pair
ATLANTA-The Georgia Department of Industry, Trade and Tourism has reduced the field for its $2 million ad account to two contenders. Clarion Marketing and Communications and incumbent J. Walter Thompson, both Atlanta, will face off the week of May 17. Pollak, Levitt & Nel, also Atlanta, was eliminated from the review.
“Mahoney to Manage Marketing at Porsche
ATLANTA-Porsche Cars North America here has named Timothy Mahoney general manager of marketing. Mahoney, formerly director of marketing for Subaru of America, will oversee advertising, promotions and brand merchandising for the automaker.
“Cooper Tire Will Hear From 12 Agencies
ATLANTA-Contenders for the $5-6 million Cooper Tire account are: Grace & Rothschild, Warwick Baker O’Neill, DeVito/Verdi and Lowe Fox Pavlika, all New York; Gray Kirk Vansant, Baltimore; Long Haymes Carr, Winston Salem, N.C.; Bozell, Southfield, Mich.; Fahlgren, Dublin, Ohio; Wyse Advertising, Cleveland; Harris Drury & Cohen, Fort Lauderdale, Fla.; Cramer-Krasselt, Chicago; and incumbent Lois, Chicago, sources said. The shops will make mid-month pitches. Five finalists will pitch to the Findlay, Ohio-based client at month’s end.